A Quote by Marshall McLuhan

Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones — © Marshall McLuhan
Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
Most people will solve the problems they know how to solve. Roughly speaking they will solve B+ problems instead of A+ problems. A+ problems are high impact problems for your company but they're difficult problems.
Beware of people preaching simple solutions to complex problems. If the answer was easy someone more intelligent would have thought of it a long time ago - complex problems invariably require complex and difficult solutions.
Why are solutions not just as newsworthy as problems? The notion that hostility is necessary all the time to create interest and news is not going to help us [humanity] come to agreements and solve the huge problems we have.
You cannot solve current problems with current thinking. Current problems are the result of current thinking.
I believe in political solutions to political problems. But man's primary problems aren't political; they're philosophical. Until humans can solve their philosophical problems, they're condemned to solve their political problems over and over and over again. It's a cruel, repetitious bore.
No scientist is admired for failing in the attempt to solve problems that lie beyond his competence. ... Good scientists study the most important problems they think they can solve. It is, after all, their professional business to solve problems, not merely to grapple with them.
My hope is that design thinking becomes an innovative discipline and not just the trend of the decade. As a nation and globally, we have some of the biggest problems to solve we have ever faced. We need innovative ways to solve our problems and communicating the solutions will be paramount. Original thinking, complex problem solving, and collaboration are all important skills for our future.
You can solve problems, but the solutions don't always have to be elaborate or expensive.
And I've come to the place where I believe that there's no way to solve these problems, these issues - there's nothing that we can do that will solve the problems that we have and keep the peace, unless we solve it through God, unless we solve it in being our highest self. And that's a pretty tall order.
Judgments that give an impression that we can disregard the Constitution for political expediency, or to solve what we regard as current problems, set a dangerous precedence which will make it difficult to govern in future or to make ordinary citizens to abide by the Constitution.
A small-state world would not only solve the problems of social brutality and war; it would solve the problems of oppression and tyranny. It would solve all problems arising from power.
The leadership knows that you cannot solve the issues of China's future with the means of the past. The demographic consequences of the one-child policy, the build-up of the welfare state, the jobs for 7 million university graduates every year, the immense corruption: Even some Western governments would have to scramble to find solutions to such problems.
Surely the biggest problem we have in the world is that we all die. But we don't have a technology to solve that, right? So the point is not to prioritize problems; the point is to prioritize solutions to problems.
Some mathematics problems look simple, and you try them for a year or so, and then you try them for a hundred years, and it turns out that they're extremely hard to solve. There's no reason why these problems shouldn't be easy, and yet they turn out to be extremely intricate.
The past several months I have been able to meet with people across this country. One thing is clear: America craves for real solutions to the problems we face. That's why I'm running for President of the United States.
No easy problems ever come to the President of the United States. If they are easy to solve, someone else has solved them.
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