A Quote by Marshall McLuhan

New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.
Experiments in the visual arts (the invention of new ways of seeing things), are made because, due to the way the apparatus that makes up the mind is made, old processes and patterns have continually to be broken up in order to make it possible to perceive the new aspects and arrangements of evolving consciousness. The great enemy of intelligence is complacency.
Literature exists inside the language. It's made of words. It's not made of ideas and it's not made of concepts, of psychological analysis. It's made of words. In the same way in which music is made of notes and a painting is made of lines of colors, the matter of literature are words.
It is possible to make buildings by stringing together patterns, in a rather loose way. A building made like this, is an assembly of patterns. It is not dense. It is not profound. But it is also possible to put patterns together in such a way that many patterns overlap in the same physical space: the building is very dense; it has many meanings captured in a small space; and through this density, it becomes profound.
To achieve accurate knowledge of others, if such a thing were possible, we could only ever arrive at it through the slow and unsure recognition of our own initial optical inaccuracies. However, such knowledge is not possible: for, while our vision of others is being adjusted, they, who are not made of mere brute matter, are also changing; we think we have managed to see them more clearly, but they shift; and when we believe we have them fully in focus, it is merely our older images of them that we have clarified, but which are themselves already out of date.
The sin of Adam did not make the condemnation of all men merely possible; it was the ground of their actual condemnation. So the righteousness of Christ did not make the salvation of men merely possible, it secured the actual salvation of those for whom He wrought.
For the judging of contemporary literature the only test is one's personal taste. If you much like a new book, you must call it literature even though you find no other soul to agree with you, and if you dislike a book you must declare that it is not literature though a million voices should shout you that you are wrong. The ultimate decision will be made by Time.
Of course all children's literature is not fantastic, so all fantastic books need not be children's books. It is still possible, even in an age so ferociously anti-romantic as our own, to write fantastic stories for adults: though you will usually need to have made a name in some more fashionable kind of literature before anyone will publish them.
The appearance in nineteenth-century psychiatry, jurisprudence, and literature of a whole series of discourses on the species and subspecies of homosexuality, inversion, pederasty, and "psychic hermaphroditism" made possible a strong advance of social controls into this area of "perversity"; but it also made possible the formation of a "reverse" discourse: homosexuality began to speak in its own behalf, to demand that its legitimacy or "naturality" be acknowledged, often in the same vocabulary, using the same categories by which it was medically disqualified.
Writing detective stories is about writing light literature, for entertainment. It isn't primarily a question of writing propaganda or classical literature.
When I look back I either feel I did this mistake while shooting or writing. Eventually you try and make sure you do not repeat the same mistake with your next film. I always feel I could have made the film better.
After once having made the mistake of watching television news, I had worried for a while about an asteroid hitting the earth and wiping out human civilization. The anchorwoman had said it was not merely possible but probable. At the end of the report, she smiled.
It surely can be no offence to state, that the progress of science has led to new views, and that the consequences that can be deduced from the knowledge of a hundred facts may be very different from those deducible from five. It is also possible that the facts first known may be the exceptions to a rule and not the rule itself, and generalisations from these first-known facts, though useful at the time, may be highly mischievous, and impede the progress of the science if retained when it has made some advance.
The first forms of writing emerged not for art, literature, or love, not for spiritual or liturgical purposes, but for business--all literature could be said to originate from sales receipts (sorry).
With 'Ilustrado,' I set out to change the way we read literature, and I think I failed spectacularly. In fact, I know I failed. In reaching further than I could, I may not have produced a life- or literature-changing book, but I did produce one I am proud of.
My first true lesson in writing came from Mr. Bowden when I was 16. At my high school, he was the teacher known to be the very best at literature and writing.
You did not disturb Hemingway before noon on Monday through Friday - he was in his office, writing the books that made the lifestyle possible.
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