A Quote by Marshall McLuhan

The content or time-clothing of any medium or culture is the preceding medium or culture. — © Marshall McLuhan
The content or time-clothing of any medium or culture is the preceding medium or culture.
Digital medium has a vaster reach, more than any other medium, as the content is watched globally in various countries at the same time.
The 'content' of any medium is always another medium.
Culture is not usually one of the criterion for personhood, but it has been argued that culture is sort of a medium for a lot of these criteria, such as empathy, and so on.
There's always been an incredible amount of junk music, and junk everything. Marshall McLuhan said that a medium surrounds a previous medium, and turns the previous medium into an art form. So, what was once a junk culture, like film, television surrounded it and turned it into an art form.
Motion pictures are a director's medium. Broadway is a writer's medium. Television is a producer's medium. I picked a medium I could control.
Film is a temporal medium as much as it is a visual medium: you're playing with time, and you don't have that ability where someone can pause at home. That's such a fundamental part of what makes filmmaking exciting to me. I don't really have as much interest in any other medium. I just like the control.
I have had a hard time settling on one medium and feel like a dilettante at times, taking up one medium and then wanting to learn to work in another. At age 76, I really don't have the time to settle down to one medium when there are so many avenues to explore.
The social aspect of blogging is just as important as the content, so to borrow a phrase from the 1960s: the medium is the message. And my personal experience shows me that the potential of this medium is extra large.
They say that theater is the actor's medium, television is the writer's medium and film is the director's medium, and it's really true.
I know that God exists. I know that I have never invented anything. I have been a medium by which these things were given to the culture as fast as the culture could earn them. I give all the credit to God.
Painting is a medium in which the mind can actualize itself; it is a medium of thought. Thus painting, like music, tends to become its own content.
'We Are Pop Culture' is my clothing line for women that started with just T-shirts. The clothing line is urban street wear. It's for women that feel confident in their own skin and want to express themselves. The whole idea is to play with modern pop culture and previous pop culture using art and sayings.
The amount of sophistication varies according to the quality of the medium, and to the state of the same medium at different times; it must be attributed in the best cases physiologically to the medium, intellectually to the control.
People talk about medium. What is your medium? My medium as a writer has been dirt, clay, sand--what I could touch, hold, stand on, and stand for--Earth. My medium has been Earth. Earth in correspondence with my mind.
Certain media attracts more pulpy or low-brow things, especially when they're young. Finding the best story, in any particular medium, is going to be as good, in any other medium.
If you are going to go to a medium, go to a medium as a skeptic... and this is a medium telling you this! Because if someone is a medium and they are legit, they're not going to be shocked by skepticism, they're not going to be taken aback or intimidated by skepticism.
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