A Quote by Marshall McLuhan

Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar — © Marshall McLuhan
Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar
How do you calculate upon the unforeseen? It seems to be an art of recognizing the role of the unforeseen, of keeping your balance amid surprises, of collaborating with chance, of recognizing that there are some essential mysteries in the world and thereby a limit to calculation, to plan, to control. To calculate on the unforeseen is perhaps exactly the paradoxical operation that life most requires of us.
One of the key issues will be personal honour vs. the good of the many, and unforeseen consequences.
[Black Mirror] is always about unforeseen consequences and unforeseen problems, it's not usually that someone's created a machine that they want to enslave mankind with, it's someone's invented a new kind of... paperweight that enslaves mankind.
I tend to worry about each "emergency" or unforeseen complication on all my projects. But there are so many! All of life is unforeseen! So I am learning that is the cycle of life - everything is cyclical and temporary and to get ok with that someday could be my greatest achievement.
Technology is, in many respects, an enabler for an open, transparent society. But it's also an enabler for supervision to a completely unforeseen degree. And for commercialising personal space to an unforeseen degree.
I'm excited about the emergence of tokens, and while I'm skeptical of many of the early projects being launched, I do believe we are seeing the emergence of an entirely new asset class that will foster the growth of a new investment community, a new set of social networks, and most importantly, a new class of technologies.
I have more things going on right now than I can actually do without the invention of a cloning device. It is great! But it does give me many opportunities to practice trying to learn the lesson of being more Zen. I tend to worry about each "emergency" or unforeseen complication on all my projects. But there are so many! All of life is unforeseen! So I am learning that is the cycle of life - everything is cyclical and temporary and to get ok with that someday could be my greatest achievement.
Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced.
I want diversity to be at the very heart of the BBC and not delivered by some other party with increased government interference, bureaucracy and unforeseen consequences.
To be clear, geoengineering won't solve global warming. It's not a 'techno-fix.' It would be enormously risky and almost certainly lead to troubling unforeseen consequences.
In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn. Typography with anything to say therefore aspires to a kind of statuesque transparency. It's other traditional goal is durability: not immunity to change, but a clear superiority to fashion. Typography at its best is a visual form of language linking timelessness and time.
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.
Perhaps his might be one of the natures where a wise estimate of consequences is fused in the fires of that passionate belief which determines the consequences it believes in.
The strange thing about hotel rooms is that they look familiar and seem familiar and have many of the accoutrements that seem domestic and familiar, but they are really weird, alien and anonymous places.
The better people communicate, the greater will be the need for better typography-expressive typography.
Those mortals who operate in the grey area between conviction and incredulity are in a position to choose most meaningfully, and with most meaningful consequences […] Perhaps only a doubter can appreciate the miracle of life without end.
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