A Quote by Marshall McLuhan

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
I suggest that just as self-consciousness is the goal for all the subhuman forms of life, and as group consciousness, or the consciousness of the Heavenly Man, is the goal for the human being, so for him, also, there may be a goal, and for him the achievement may be the development of God consciousness.
All of history is moving toward one great goal, the white-hot worship of God and His Son among all the peoples of the earth. Missions is not that goal. It is the means. And for that reason it is the second greatest human activity in the world.
The ultimate goal is victory. And if you refuse to work as hard as you possibly can toward that aim, or if you do anything that keeps you from achieving that goal, then you are just cheating yourself.
There is no greater fallacy than the belief that aims and purposes are one thing, while methods and tactics are another ... All human experience teaches that methods and means cannot be separated from the ultimate aim.
I believe in goal-setting. I don't care what it is. If you want to drop 10 pounds, increase your bench press, jump higher, or win a Super Bowl, you have to set that goal for yourself before you go out and achieve it. I think you have to regulate it, and see how you're building toward it every single day. Am I getting closer to that ultimate goal? Am I doing everything I possibly can today to be successful? I'm always very cognitive of my goals.
Emptiness is a symptom that you are not living creatively. You either have not goal that is important enough to you, or you are not using your talents and efforts in a striving toward an important goal.
It looks as if there were a single ultimate goal for mankind, a far goal toward which all persons strive. This is called variously by different authors self-actualization, self-realization, integration, psychological health, individuation, autonomy, creativity, productivity, but they all agree that this amounts to realizing the potentialities of the person, that is to say, becoming fully human, everything that person can be.
There is no 'ultimate goal of therapy.' Thinking there is some ultimate or universal goal of therapy is one of the most fundamental errors of our field. To me, that concept is rather arrogant, as if therapists were some kind of spiritual experts who knew what human beings are supposed to be like.
My ultimate goal, really, is to win a championship. That's my ultimate goal no matter the statistics or how I do it or what numbers I put up in the box score.
In the world there's a thing called collective consciousness. All of us billions of human beings together create that collective consciousness. With all the problems in our world, you can see that the collective consciousness is not so high.
Samadhi is the journey from individual to collective consciousness. The steps of Samadhi are the steps towards reaching the collective consciousness. In meditation, the more we radiate love, compassion, peace, harmony and tranquility, the more is our contribution towards the collective consciousness. The more we positively contribute towards the collective consciousness the more is our progress in Samadhi.
The goal wasn't to be a millionaire or to be a Hollywood star. That was not the goal. The goal was something about - the goal was to find the goal, but I knew where it was.
So many people have that story as to how they could have maybe won the Indy 500, which is for me the ultimate goal. I would imagine for a lot of people it's the ultimate goal. It's definitely high up on the list.
Each one of us has some goal we want to reach, and we must work toward that goal one step at a time. You can’t reach toward that goal and expect it on the first try. All your small steps will bring you just a little closer. You must continue to work toward this goal. You may take a few steps back or be at a standstill, but you will be learning from each step. Through hard work, self-confidence and motivation, you will find ways to move ahead. You alone can help yourself to move ahead in life and gain personal satisfaction. You only get out of life what you put into it.
One day my dad would say, 'OK, if you want to play tennis I can help you out.' And that's how it started. And I had a goal. I wanted to beat my mom first. And my parents and my brother. And that was the ultimate goal.
Throughout my athletic career, the overall goal was always to be a better athlete than I was at the moment – whether next week, next month or next year. The improvement was the goal. The medal was simply the ultimate reward for achieving that goal.
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