A Quote by Marshall McLuhan

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. — © Marshall McLuhan
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
During the period of the Saturn-Apollo missions we were pilgrims in space, ranging from home in search of knowledge. Now we will become shepherds tending our technological flocks, but like the shepherds of old, we will keep our eyes fixed on the heavens.
While shepherds watch'd their flocks by night, All seated on the ground, The Angel of the Lord came down, And Glory shone around.
Rules with an iron fist, but sometimes in that fist is a rose.
At no period of [Michael Faraday's] unmatched career was he interested in utility. He was absorbed in disentangling the riddles of the universe, at first chemical riddles, in later periods, physical riddles. As far as he cared, the question of utility was never raised. Any suspicion of utility would have restricted his restless curiosity. In the end, utility resulted, but it was never a criterion to which his ceaseless experimentation could be subjected.
But see, the shepherds shun the noonday heat, The lowing herds to murmuring brooks retreat, To closer shades the panting flocks remove; Ye gods! And is there no relief for love?
The hand of Vengeance found the Bed To which the Purple Tyrant fled The iron hand crush'd the tyrant's head And became Tyrant in his stead.
The Plagiarism of orators is the art, or an ingenious and easy mode, which some adroitly employ to change, or disguise, all sorts of speeches of their own composition, or that of other authors, for their pleasure, or their utility; in such a manner that it becomes impossible even for the author himself to recognise his own work, his own genius, and his own style, so skilfully shall the whole be disguised.
He that by harshness of nature rules his family with an iron hand is as truly a tyrant as he who misgoverns a nation.
By today's standards King George III was a very mild tyrant indeed. He taxed his American colonists at a rate of only pennies per annum. His actual impact on their personal lives was trivial. He had arbitrary power over them in law and in principle but in fact it was seldom exercised. If you compare his rule with that of today's U.S. Government you have to wonder why we celebrate our independence.
It is so easy to avoid getting in a fist fight. If you're at a point where you're squaring up against someone in public, then it's on you. There are so many ways to not get in a fist fight.
A man like me cannot live without a hobby-horse, a consuming passion - in Schiller's words a tyrant. I have found my tyrant, and in his service I know no limits. My tyrant is psychology. It has always been my distant, beckoning goal and now since I have hit upon the neuroses, it has come so much the nearer.
Since you went the sun refuses to shine The sky joins me in weeping for your absence All our pleasure is gone with you ... Silence reigns everywhere ... Oh come back! Already the shepherds and their flocks call for you! Come back soon, or it will be winter in May.
A collective tyrant, spread over the length and breadth of the land, is no more acceptable than a single tyrant ensconced on his throne.
When a club pays money it's because it's his value in the market.
The hidden hand of the market will never work without a hidden fist -- McDonald's cannot flourish without McDonnell Douglas, the builder of the F-15. And the hidden fist that keeps the world safe for Silicon Valley's technologies is called the United States Army, Air Force, Navy and Marine Corps.
This is precisely the reason for the dissatisfaction of some, who end up sad - sad priests - in some sense becoming collectors of antiques or novelties, instead of being shepherds living with 'the odor of the sheep.' This I ask you: Be shepherds, with the 'odor of the sheep,' make it real, as shepherds among your flock, fishers of men.
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