A Quote by Marshall McLuhan

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. — © Marshall McLuhan
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
They would make the 'Church ' their great meeting-point, rather than the Atonement of Christ. As far as my experience goes, they have more devoutness and less devotion, more fear and less love, more feeling of duty than of desire, laying more stress on Phil. ii. 12 than ver. 13, and in practice working upon the intellect and imagination rather than aiming at the heart, skirmishing among the outworks rather than assaulting the citadel.
But I'd rather help than watch. I'd rather have a heart than a mind. I'd rather expose too much than too little. I'd rather say hello to strangers than be afraid of them. I would rather know all this about myself than have more money than I need. I'd rather have something to love than a way to impress you.
So while it is true that children are exposed to more information and a greater variety of experiences than were children of the past, it does not follow that they automatically become more sophisticated. We always know much more than we understand, and with the torrent of information to which young people are exposed, the gap between knowing and understanding, between experience and learning, has become even greater than it was in the past.
The perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior.
Everybody can do something toward creating in his own environment kindly feelings rather than anger, reasonableness rather than hysteria, happiness rather than misery.
Evolution has no moral direction. An evolutionary understanding of human nature can explain the differing intuitions we have when we are faced with an individual rather than with a mass of people, or with people close to us rather than with those far away, but it does not justify those feelings.
Experience is stronger than belief. Once we have experiences our mind begins to open. This works better than me forcing my own experience or knowledge onto anyone. Show them how to have their own experiences.
Be persecuted, rather than be a persecutor. Be crucified, rather than be a crucifier. Be treated unjustly, rather than treat anyone unjustly. Be oppressed, rather than be an oppressor. Be gentle rather than zealous. Lay hold of goodness, rather than justice.
And once you get instantaneous communication with everybody, you have economic activity that's far more advanced, far more liquid, far more distributed than ever before.
We believe that the next generation of powerful mobile companies have a deep understanding of the world as a unified whole, where digital and analog experiences affect each other rather than transporting analog experiences into the digital realm.
The truth is that we can overhaul our surroundings, renovate our environment, talk a new game, join a new club, far more easily than we can change the way we respond emotionally. It is easier to change behavior than feelings about that behavior.
A human group transforms itself into a crowd when it suddenly responds to a suggestion rather than to reasoning, to an image rather than to an idea, to an affirmation rather than to proof, to the repetition of a phrase rather than to arguments, to prestige rather than to competence.
Shetland's influences are far more Scandinavian than Celtic.
It is always easier - and usually far more effective - to focus on changing your behavior than on changing the behavior of others.
Our whole evolution up to this point shows that human groups spontaneously evolve patterns of behavior, as well as patterns of training people for that behavior, which tend on balance to lead people to create rather than destroy. Humans are, on net balance, builders rather than destroyers.
In this nonfundamentalist understanding of faith, practice is more important than theory, love more important than law, and mystery is seen as an insight into truth rather than an obstacle. It is the great lie of our time that all religious faith has to be fundamentalist to be valid.
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