A Quote by Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Our generation's grown up with the Internet, so it's an extension of our social lives; it's an extension of us. It makes perfect sense for me to use that medium.
Any large extension of the Government into business affairs - no matter what the pretense and no matter how the the extension is labeled - will be bound to promote waste and put a curb on our prosperity and progress.
I don't think any of us can do much about the rapid growth of new technology. A new technology helps to fuel the economy, and any discussion of slowing its growth has to take account of economic consequences. However, it is possible for us to learn how to control our own uses of technology.
All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.
The social aspect of blogging is just as important as the content, so to borrow a phrase from the 1960s: the medium is the message. And my personal experience shows me that the potential of this medium is extra large.
I've long been interested in how technology mediates desire and the way that our phones, an extension of ourselves, foster intimate interactions that feel so personal and deep, despite being relayed through a machine.
Certain media attracts more pulpy or low-brow things, especially when they're young. Finding the best story, in any particular medium, is going to be as good, in any other medium.
Unbounded hopes were placed on each successive extension of the electoral franchise, culminating in the enfranchisement of women.These hopes have been disappointed, because the voters, male and female, being politically untrained and uneducated, have (a) no grasp of constructive measures; (b) loathe taxation as such; (c) dislike being governed at all; and (d) dread and resent any extension of official interference as an encroachment on their personal liberty.
It's easy to fall into the trap of assuming that a new technology is very similar to its predecessors. A new technology is often perceived as the linear extension of the previous one, and this leads us to believe the new technology will fill the same roles - just a little faster or a little smaller or a little lighter.
The wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, electric circuitry an extension of the central nervous system.
If we define pornography as any message from any communication medium that is intended to arouse sexual excitement, then it is clear that most advertisements are covertly pornographic.
Since our technology is really just an extension of ourselves, we don’t have to have contempt for its manipulability in the way we might with actual people. It’s all one big endless loop. We like the mirror and the mirror likes us. To friend a person is merely to include the person in our private hall of flattering mirrors.
In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
We do not by any means think it desirable that the kingdom of righteousness and peace should be established on earth (because under any circumstances it would be the kingdom of the profoundest mediocrity and Chinaism); we rejoice in all men, who like ourselves love danger, war and adventure, who do not make compromises, nor let themselves be captured, conciliated and stunted; we count ourselves among the conquerors; we ponder over the need of a new order of things, even of a new slavery for every strengthening and elevation of the type "man" also involves a new form of slavery.
Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology.
Any day we wish we can discipline ourselves to change it all. Any day we wish; we can open the book that will open our mind to new knowledge. Any day we wish; we can start a new activity. Any day we wish; we can start the process of life change. We can do it immediately, or next week, or next month, or next year.
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