A Quote by Marshall McLuhan
All media exist to invest our lives with artificial perceptions and arbitrary values.
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The media has enormous power. The media is undergoing huge changes now. It seemed like it's time to step back and look at how the media shapes our lives and our perceptions of reality.
The weapons of the positive revolution are not bullets and bombs but simple human perceptions. Bullets and bombs may offer physical power but eventually will only work if they change perceptions and values. Why not go the direct route and work with perceptions and values?
I am urging Americans to be more careful about the kinds of media we support with our consumer spending. We've got to invest less in the media that glorifies violence and more in entertainment that lifts up the values of love, compassion, and the best in human nature.
The Western media is a Ministry of Truth that operates full-time in support of the artificial existence that Westerners live inside The Matrix where Westerners exist without thought. Considering their inaptitude and inaction, Western peoples might as well not exist.
It is because the cosmos is meaningless that we must secure our individual illusions of values, direction, and interest by upholding the artificial streams which give us such worlds of salutary illusion. That is - since nothing means anything in itself, we must preserve the proximate and arbitrary background which makes things around us seem as if they did mean something.
[Our goal] is to help revive America's traditional values: faith, family, neighborhood, work and freedom. Government has no business enforcing these values but neither must it seek, as it did in the recent past, to suppress or replace them. That only robbed us of our tiller and set us adrift. Helping to restore these values will bring new strength, direction and dignity to our lives and to the life of our nation. It's on these values that we'll best build our future.
Technology challenges us to look at our human values. We can try to use technology to cure Parkinson's or Alzheimer's, which would be a blessing, but that blessing is not a reason to move from artificial brain enhancement to artificial intimacy.
What is the possible benefit? Can this material save lives? Can it improve the quality of life in Iraq? Can it tend to shape our perceptions of how war should and should not be conducted? Can it shape our perceptions of who should be conducting war and in what manner? And the answer to that is a clear yes.
No story has a beginning, and no story has an end. Beginnings and endings may be conceived to serve a purpose, to serve a momentary and transient intent, but they are, in their fundamental nature, arbitrary and exist solely as a convenient construct in the minds of man. Lives are messy, and when we set out to relate them, or parts of them, we cannot ever discern precise and objective moments when any given event began. All beginnings are arbitrary.
Artificial manures lead inevitably to artificial nutrition, artificial food, artificial animals and finally to artificial men and women.
If we try and direct our lives with only our limited rationalistic thoughts and our sense perceptions, then our actions and our activities will not be prefect.
What is called Western Civilization is in an advanced state of decomposition, and another Dark Ages will soon be upon us, if, indeed, it has not already begun. With the Media, especially television, governing all our lives, as they indubitably do, it is easily imaginable that this might happen without our noticing...by accustoming us to the gradual deterioration of our values.
Whenever destroyers appear among men, they start by destroying money, for money is men's protection and the base of a moral existence. Destroyers seize gold and leave to its owners a counterfeit pile of paper. This kills all objective standards and delivers men into the arbitrary power of an arbitrary setter of values. Gold was an objective value, an equivalent of wealth produced. Paper is a mortgage on wealth that does not exist, backed by a gun aimed at those who are expected to produce it.
Conceptions are artificial. Perceptions are essential.
Although a system may cease to exist in the legal sense or as a structure of power, its values (or anti-values), its philosophy, its teachings remain in us. They rule our thinking, our conduct, our attitude to others. The situation is a demonic paradox: we have toppled the system but we still carry its genes.
To me, length is an artificial and arbitrary factor in a film.
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