A Quote by Marshall McLuhan
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
Related Quotes
Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.
I don't like anything unsigned in a newspaper that purports to be the opinion of some group if we don't know who the group is. It's laughable to say that The Miami Herald's editorials or any newspaper's editorials represent any views other than those of the people writing them, so why don't we tell everybody who they are?
Hollywood is right. A good and strong movie can have a more powerful social impact than any and all political speeches or newspaper editorials and columns.
One Ad is worth more to a paper than forty Editorials.
Why one Ad is worth more to a paper than 40 Editorials.
I know nothing more enjoyable than that happy-go-lucky wandering life, in which you are perfectly free; without shackles of any kind, without care, without preoccupation, without thought even of to-morrow. You go in any direction you please, without any guide save your fancy.
If you go through any newspaper or magazine and look for active, kicking verbs in the sentences, you will realize that this lack of well used verbs is the main trouble with modern English writing. Almost all nonfiction nowadays is written in a sort of pale, colorless sauce of passives and infinitives, motionless and flat as paper.
Writing a TV show is totally different than writing features, or just, what I started doing is writing features. You write a little bit more organically. You start from the beginning to the end, beginning, middle and end.
There can be little question that good composition is far less dependent upon acquaintance with its laws, than upon practice and natural aptitude. A clear head, a quick imagination, and a sensitive ear, will go far towards making all rhetorical precepts needless.
I've never canceled a subscription to a newspaper because of bad cartoons or editorials. If that were the case, I wouldn't have any newspapers or magazines to read.
I always believe that if you're looking at a magazine and I'm one of 40 ads, I - in effect - get one-fortieth of your attention. But if, when you close that magazine, you're still thinking about my ad, I've got a lot more than one-fortieth of your attention.
If we start with chimpanzees, they differ from us with the composition of the DNA by only just over one percent. So, as far as genetics go, we're almost identical. The composition of the blood, the immune system, the structure of the brain - almost identical.
I don't enjoy writing newspaper articles any more than people like reading them. I'm a standup comic, not a journalist, although sometimes onstage I will say: 'What else is in the news?' Writing is work, which I'm not comfortable with.
Moonshiners put more time, energy, thought, and love into their cars than any racer ever will. Lose on the track, and you go home. Lose with a load of whiskey, and you go to jail.
I just loved storytelling. That's what I thought I would end up doing. I thought I would probably go to school and end up writing for a magazine or something.
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