A Quote by Martha McSally

The whole idea of deterrence is to convince your enemy that you are willing and able to make it so painful for them to continue on a threatening or bellicose course that they change their behavior.
We are deploying battle groups, battalions, which we consider necessary to convey a message of deterrence, credible deterrence, that if one NATO ally is attacked, it will trigger a whole response from the whole alliance.
Feelings are only your history being occasioned by the present moment. If that's your enemy, then your history is your enemy. If sensations are your enemy, your body is your enemy. And if memory is your enemy, you'd better have a way of controlling your mind in such a way that you never are reminded of things that are painful from the past. If you avoid people, avoid having your buttons pushed, avoid going to places that might occasion anxiety; if you're hammering down drugs and alcohol; these are all methods of trying to mount that unhealthy agenda.
I repeat what I suggest in my book [ Strategie de la deception]. The first deterrence, nuclear deterrence, is presently being superseded by the second deterrence: a type of deterrence based on what I call 'the information bomb' associated with the new weaponry of information and communications technologies.
Sometimes people will hear you and be able to change their behavior, but often their behavior has more to do with their own need for approval than with your need for support. No matter what their response, you need to be firm and hold your ground. At the end of the day, your health is your responsibility.
To make a change, you must be: willing to commit, willing to change, willing to have an open mind, and willing to take action!
As a coach, when it comes to football players, we're trying to change their behavior and make them better. As people, we're trying to change their behavior and make them better.
I have to entertain, because if I don't entertain you, you're not going to continue reading. But if I'm not out to enlighten, or change your mind about something, or change your behavior, then I really don't want to take the journey.
Even talking about change can be threatening to entrenched interests...Careers in the Pentagon, the board room, or the halls of Congress are not advanced by creating the disruptions that go with real change, so there are very few voices willing to speak up for the future and move beyond rhetoric to make serious choices.
The one thing that I think separates Microsoft from a lot of other people is we make bold bets. We're persistent about them, but we make them. A lot of people won't make a bold bet. A bold bet doesn't assure you of winning, but if you make no bold bets you can't continue to succeed. Our industry doesn't allow you to rest on your laurels forever. I mean, you can milk any great idea. Any idea that turns out to be truly great can be harvested for tens of years. On the other hand, if you want to continue to be great, you've got to bet on new things, big, bold bets.
Be willing to make bold decisions and be willing to make glorious mistakes. Learn from your mistakes, but you've got to be willing to make them first.
Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.
Without the ability to criticize unjust laws in powerful symbolic ways, we can't change them. And the point of a democracy is that people should be able to convince other people to change a law.
I feel like with a movie you know your whole journey, and even though little minutiae might change, you're able to get a better idea of where you're going, whereas TV is engaging a different side of your brain.
Knowing that one is always capable of change, the second step lies in making the decision to change. Change does not occur by merely willing it anymore than behavior changes simply through insight.
Only when you find the courage to say something to someone that might influence a change in your behavior, does that behavior change.
I wonder where you got that idea from? I mean, the idea that it's feeble to change your mind once it's made up. That's a wrong idea, you know. Make up your mind about things, by all means - but if something happens to show that you are wrong, then it is feeble not to change your mind, Elizabeth. Only the strongest people have the pluck to change their minds, and say so, if they see they have been wrong in their ideas.
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