A Quote by Martin Lindstrom

When we brand things, our brains perceive them as more special and valuable than they actually are. — © Martin Lindstrom
When we brand things, our brains perceive them as more special and valuable than they actually are.
Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.
There probably is no more important quest in all science than the attempt to understand those very particular events in evolution by which brains worked out that special trick that has enabled them to add to the cosmic scheme of things: color, sound, pain, pleasure, and all the other facets of mental experience.
I think people perceive me completely differently than how I perceive myself. I see myself as a sweet, cosy, motherly type. We all want people to be more glamorous and daring and adventurous than they actually are.
The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Now, may our God be our hope. He Who made all things is better than all things. He Who made all beautiful things is more beautiful than all of them. He Who made all mighty things is more mighty than all of them. He Who made all great things is greater than all of them. Learn to love the Creator in His creature, and the maker in what He has made.
If you only have brains on your head you would be as good a man as any of them, and a better man than some of them. Brains are the only things worth having in this world, no matter whether one is a crow or a man.
I think that a starting pitcher has to do something special to be as valuable or more so than a position player.
Tanks are new and special weapon-newer than, as special, and certainly as valuable as the airplane.
Oftentimes, those special brains, the ones that are capable of focusing more intently than others, do so at the expense of emotional maturity
We used our brains to create and program them, and now we have to continue to use our brains to prevent computers from taking over our lives.
In making certain things easier for people, technology has actually demotivated people from using their brains. We have all these devices that keep us connected, and yet we're more disconnected than ever before. Why is that?
In making certain things easier for people, technology has actually demotivated people from using their brains. We have all these devices that keep us connected, and yet we’re more disconnected than ever before. Why is that?
The lower classes of men, though they do not think it worthwhile to record what they perceive, nevertheless perceive everything that is worth noting; the difference between them and a man of learning often consists in nothing more than the latter's facility for expression.
We are so vain as to set the highest value upon those things to which nature has assigned the lowest place. What can be more coarse and rude in the mind than the precious metals, or more slavish and dirty than the people that dig and work them? And yet they defile our minds more than our bodies, and make the possessor fouler than the artificer of them. Rich men, in fine, are only the greater slaves.
There's much more in any given moment than we usually perceive, and that we ourselves are much more than we usually perceive. When you know that, part of you can stand outside the drama of your life.
The NFL culture, the sports culture, has decided that they are more valuable than women. I've heard people laugh about keeping their pimp hand strong and keeping her in control so that she knows her place. But think about how evil that is for one man to think that he's actually more valuable than a woman, because as a human being your worth is immeasurable.
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