A Quote by Martin Lindstrom

Brand handling synergy means developing and communicating your company's values and identity consistently.

Martin Lindstrom

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Brand Communicating Company Consistently Developing Handling Identity Means Synergy Values Your

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Martin Lindstrom
Danish - Author
Born: 1970

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Donny Deutsch

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

Simon Mainwaring

Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.

Tony Hsieh

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

Lisa Gansky

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.

Lisa Gansky

The better you are at communicating, negotiating, and handling your fear of rejection, the easier life is.

Robert Kiyosaki

Values can set a company apart from the competition by clarifying its identity and serving as a rallying point for employees. But coming up with strong values - and sticking to them - requires real guts.

Patrick Lencioni

As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.

Jason Calacanis

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

Richard Branson

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

Ryan Holmes

I think the company that has the clearest set of values is Amazon. That company knows what it is. It may be that it's not your cup of tea, but every single person at that company knows what the Amazon values are.

Glenn Kelman

Once your company grows past a certain point, upholding values becomes more and more difficult. This is where companies get into trouble. Thus, it's absolutely critical to take your company values seriously and practice it every day.

Christine Tsai

The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.

Chris DeWolfe

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

Shawn Amos

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

Judy Smith

During his time at BHS, Sir Philip Green treated the company as his own personal plaything. Instead of investing in its branches and developing its brand, he ran down the pension scheme and used the company to line his own pockets.

Clive Lewis

A Quote by Martin Lindstrom

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