A Quote by Martin Lindstrom

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

Martin Lindstrom

Quote Topics

About Brand Concepts Create Data Foundation Innovative More Small Testing Thinking

Quote Author

Martin Lindstrom
Danish - Author
Born: 1970

This is where the world is going: direct access from anywhere to any type of data, whether it's a small piece of data or a small answer but a long algorithm to create that answer. The user doesn't care about this.

Hasso Plattner

At Uniqlo, we're thinking ahead. We're thinking about how to create new, innovative products... and sell that to everyone.

Tadashi Yanai

Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.

Martin Lindstrom

What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.

Arun Jaitley

The more you think about your own self, the more self-centred you are, the more trouble even small problems can create in your mind. The stronger your sense of 'I', the narrower the scope of your thinking becomes; then even small obstacles become unbearable. On the other hand, if you concern yourself mainly with others, the broader your thinking becomes, and life's inevitable difficulties disturb you less.

Dalai Lama

I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.

Johan Lindeberg

'Sleep' is a project I've been thinking about for many years. It just seems like society has been moving more and more in a direction where we needed it. Our psychological space is being increasingly populated by data. And we expend an enormous amount of energy curating data.

Max Richter

I'm going to say something rather controversial. Big data, as people understand it today, is just a bigger version of small data. Fundamentally, what we're doing with data has not changed; there's just more of it.

Gurjeet Singh

If I were to produce a kitchen appliance, I have to do more safety testing and go through more compliance procedures to create a toaster than to create Facebook.

Christopher Wylie

And somehow mother nature manages to create this incredible biosphere, to create this incredibly rich environment of animals and plants with this amazingly small amount of data.

Freeman Dyson

When you have an employee who's innovative in your organization, what are they thinking about in the shower? If they're working in an exciting place, they're not thinking what they're going to do over the weekend. They're thinking: 'How do I solve that problem?'

Peter Diamandis

Data about an innovative idea is rarely crystal clear.

Scott D. Anthony

There are a number of fascinating stories included in 'The Human Face of Big Data' that represent some of the most innovative applications of data that are shaping our future.

Rick Smolan

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Paul Marciano

The essence of a software entity is a construct of interlocking concepts. I believe the hard part of building software to be the specification, design, and testing of this conceptual construct, not the labor of representing it and testing the fidelity of the representation.