A Quote by Martin Lindstrom

The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.

Martin Lindstrom

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Able Accuracy Achieved Alone Balances Behind Big Call Clues Consumers Data Describe Desires Dna Emotional Even Fact Feel Hitting Homes Hoped How Insane Insignificant Invisible Leave More Our Ourselves Out Overweight Perhaps Personalities Really Represents Seemingly Small Surprisingly Too Visible Visiting Which

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Martin Lindstrom
Danish - Author
Born: 1970

As we become so visible in the digital world and leave an endless trail of data behind us, exactly who has our data and what they do with it becomes increasingly important.

Peter Gabriel

Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.

Martin Lindstrom

People think 'big data' avoids the problem of discrimination because you are dealing with big data sets, but, in fact, big data is being used for more and more precise forms of discrimination - a form of data redlining.

Kate Crawford

I've hit 1, 2 and surprisingly I've hit 3 most of my life. Not that I'm going to be hitting 3, but I feel like those are three really different positions in the lineup. And I feel like I've done all of them. I know what's expected at each one of those, and I feel like you can take that experience away.

Trea Turner

In the increasingly digital world, data is a valuable currency, yet as consumers, we control and own little of it. As consumers, we must ask what big companies do with our data, a question directed to both the online and traditional ones.

William Mougayar

We are ... led to a somewhat vague distinction between what we may call "hard" data and "soft" data. This distinction is a matter of degree, and must not be pressed; but if not taken too seriously it may help to make the situation clear. I mean by "hard" data those which resist the solvent influence of critical reflection, and by "soft" data those which, under the operation of this process, become to our minds more or less doubtful.

Bertrand Russell

With too little data, you won't be able to make any conclusions that you trust. With loads of data you will find relationships that aren't real... Big data isn't about bits, it's about talent.

Douglas Merrill

Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.

Martin Lindstrom

I'm going to say something rather controversial. Big data, as people understand it today, is just a bigger version of small data. Fundamentally, what we're doing with data has not changed; there's just more of it.

Gurjeet Singh

We get more data about people than any other data company gets about people, about anything - and it's not even close. We're looking at what you know, what you don't know, how you learn best. The big difference between us and other big data companies is that we're not ever marketing your data to a third party for any reason.

Jose Ferreira

I'm kind of fascinated by this idea that we can surround ourselves with information: we can just pile up data after data after data and arm ourselves with facts and yet still not be able to answer the questions that we have.

John D'Agata

Let's look at lending, where they're using big data for the credit side. And it's just credit data enhanced, by the way, which we do, too. It's nothing mystical. But they're very good at reducing the pain points. They can underwrite it quicker using - I'm just going to call it big data, for lack of a better term: "Why does it take two weeks? Why can't you do it in 15 minutes?"

Jamie Dimon

It would be too easy to say that I feel invisible. Instead, I feel painfully visible, and entirely ignored.

David Levithan

As we move into an era in which personal devices are seen as proxies for public needs, we run the risk that already-existing inequities will be further entrenched. Thus, with every big data set, we need to ask which people are excluded. Which places are less visible? What happens if you live in the shadow of big data sets?

Kate Crawford

I panic when we're on tour and feel the world can leave you behind. When we finish touring, I feel like I'm running to catch up and find out what's been happening.

Jamie Hince

Writers in Latin America live in a reality that is extraordinarily demanding. Surprisingly, our answer to these demands protects and develops our individuality. I feel I am not alone in trying to give their voice to those who don't have it.

Elena Poniatowska

A Quote by Martin Lindstrom

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