A Quote by Martin Lindstrom

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.

Martin Lindstrom

Quote Topics

Another Brain Brains Brand Brands Building Choose Could Filter Future Going Information Key Makes Marketers Our Over Passes Through Truly Uncover Us Well Would Would Be

Quote Author

Martin Lindstrom
Danish - Author
Born: 1970

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.

Simon Mainwaring

The brain's calculations do not require our conscious effort, only our attention and our openness to let the information through. Although the brain absorbs universes of information, little is admitted into normal consciousness.

Marilyn Ferguson

That is the future, and it is probably nearer than we think. But our primary problem as universities is not engineering that future. We must rise above the obsession with quantity of information and speed of transmission, and recognize that the key issue for us is our ability to organize this information once it has been amassed - to assimilate it, find meaning in it, and assure its survival for use by generations to come.

Vartan Gregorian

Data isn't information. ... Information, unlike data, is useful. While there's a gulf between data and information, there's a wide ocean between information and knowledge. What turns the gears in our brains isn't information, but ideas, inventions, and inspiration. Knowledge-not information-implies understanding. And beyond knowledge lies what we should be seeking: wisdom.

Clifford Stoll

We do not experience things as they really are! We experience things only through a filter and that filter determines what information will enter our awareness and what will be rejected. If we change the filter (our belief system), then we automatically experience the world in a completely different way.

David Wolfe

Money and prices and markets don't give us exact information about how much our suburbs, freeways, and spandex cost. Instead, everything else is giving us accurate information: our beleaguered air and watersheds, our overworked soils, our decimated inner cities. All of these provide information our prices should be giving us but do not.

Paul Hawken

Through the information the Pleiadians bring, we come into a new innate understanding of ourselves, and a new remembering. That really allows us to move forward on our path with that information. It's empowering. It puts things in perspective, back into place. It makes sense of everything that we are and what we're doing here, and what we have done and where we are going.

Christine McCormick Day

Awareness is key. In the absence of information, none of us know what is happening and what could be jeopardizing our health, our water supply, and our planet.

Erin Brockovich

Everything that happens in our lives is "good information" about the degree to which our choices are working for us. We can, however, choose to believe that we are a victim of the world we see, and have no choices. And, of course, we will receive "good information" about this belief as well.

Bill Crawford

A meme (rhymes with dream) is a unit of information (a catchphrase, a concept, a tune, a notion of fashion, philosophy or politics) that leaps from brain to brain. Memes compete with one another for replication, and are passed down through a population much the same way genes pass through a species. Potent memes can change minds, alter behavior, catalyze collective mindshifts and transform cultures. Which is why meme warfare has become the geopolitical battle of our information age. Whoever has the memes has the power.

Kalle Lasn

Many quantum physics are realizing or hypothesizing that consciousness is not a byproduct of evolution as has been suggested. Or for that matter, an expression of our brains, although it expresses itself through our brains. But consciousness is the common ground of existence that ultimately differentiates into space, time, energy, information and matter. And the same consciousness is responsible for our thoughts, for our emotions and feelings, for our behaviors, for our personal relationships, for our social interactions, for the environments that we find ourselves in, and for our biology.

Deepak Chopra

I feel that every day, all of us now are being blasted by information design. It's being poured into our eyes through the Web, and we're all visualizers now; we're all demanding a visual aspect to our information. There's something almost quite magical about visual information. It's effortless; it literally pours in.

David McCandless

Our beliefs do not sit passively in our brains waiting to be confirmed or contradicted by incoming information. Instead, they play a key role in shaping how we see the world.

Richard Wiseman

If you listen first, and write later, then what you write will have had time to filter through your brain and you'll be in what you say. This is what makes you exist. If you are only a reflector of information, are you really there?

Jaron Lanier

An important verity about knowledge is that the brain works most effectively with consciously retained information. We more easily remember what we want to recall later. When we feed our fourteen billion brain cells with information that will enrich us and help others, we are really learning to Think Big.