A Quote by Martin Lindstrom

Thus ideas like subliminal advertising today rarely works and or even exists. — © Martin Lindstrom
Thus ideas like subliminal advertising today rarely works and or even exists.
Advertising, music, atmospheres, subliminal messages and films can have an impact on our emotional life, and we cannot control it because we are not even conscious of it.
Subliminal perception is a subject that virtually no one wants to believe exists, and -- if it does exist -- they much less believe that it has any practical application. . . . The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself.
I saw a subliminal advertising executive, but only for a second.
I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.
With this new stupid Supreme Court ruling, secret money can come in on an unlimited level from corporations. Nobody knows where it comes from. That distorts the political situation in our country tremendously. Most of that money is spent on negative advertising that is tearing down the character and reputation of your opponent, and it works, although most American people say, "We don't like negative advertising," it works.
The acts of the mind, wherein it exerts its power over simple ideas, are chiefly these three: 1. Combining several simple ideas into one compound one, and thus all complex ideas are made. 2. The second is bringing two ideas, whether simple or complex, together, and setting them by one another so as to take a view of them at once, without uniting them into one, by which it gets all its ideas of relations. 3. The third is separating them from all other ideas that accompany them in their real existence: this is called abstraction, and thus all its general ideas are made.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
I like 'Guys and Dolls,' 'Singin' in the Rain' and 'A Star Is Born.' When it works, a musical is an amazing thing. But it rarely works.
Ideas, like men, can become dictators. We Americans have so far escaped regimentation by our rulers, but have we escaped regimentation by our own ideas? I doubt if there exists today a more complete regimentation of the human mind than that accomplished by our self-imposed doctrine of ruthless utilitarianism.
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.
As long as you've got your courage of conviction, it works for you. I think that the same applies, too, even where you don't, because in today's world, financial resources are the least important. World has moved to the power of ideas.
One day, I can come up with 50 content ideas, and I'm like, 'Boom, I want to do this idea, this idea, this idea.' I have a YouTube notebook, and I write them all down. Then other days, I'm like, 'I have no clue what I want to do today.' I rarely have days like that.
In moments of great stress, every life form that exists gives out a tiny subliminal signal.
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
In my songs, the sex is all subliminal. It's subliminal, spiritual.
Like adverts, today's works of art aim to create a brand, even if they have no product to sell except themselves.
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