A Quote by Martin Sorrell
Virtual Reality for Formula One could be fantastic - driving the car!
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From GP3 to Formula 2, it's obviously a step, but it's only a step on driving I would say. Here from Formula 2 to Formula 1, it's a huge step on driving because we have nearly 400 BHP more, with a lot more downforce. So it's a completely different car.
Virtual reality is a denial of reality. We need to be open to the powers of imagination, which brings something useful to reality. Virtual reality can imprison people.
Nothing can really prepare you for when you get in the Formula One car. Knowing that you're driving a multimillion-dollar car, and if you crash it it's going to cost a lot of money, and they might not give you another chance, is scary.
The park achieved a kind of reality. Like these virtual reality games the children are playing with. I told them we were doing this 40 years ago! Disneyland is virtual reality.
Driving a race car isn't too far a cry from driving any other sports car, but driving one through Africa in the middle of the night offers a wide scree of new sensations.
If you're having a very high-adrenaline, high-movement experience in virtual reality, and then all of a sudden you're back in your office, that disconnect is pretty notable. Whereas if you're using it for virtual reality teleconferencing... there's really no kind of impact moving back and forth between the real and the virtual world.
The simulator is the stage in-between television and virtual reality, a moment, a phase. The simulator is a moment that leads to cyberspace, that is to say, to the process because of which we now have two bottles instead of one. I might not see this virtual bottle, but I can feel it. It is settled within reality. This explains why the word virtual reality is more important than the word cyberspace, which is more poetic.
Virtual reality started for me in sort of an unusual place. It was the 1970s. I got into the field very young: I was seven years old. And the tool that I used to access virtual reality was the Evel Knievel stunt cycle.
To someone like Zurbaran, who paints still lifes, lemons and pears are the objects of art. But to the electronics engineer who works on the technologies of virtual reality, the whole reality has become the object of art, with a possibility to substitute the virtual with the real.
At its very core, virtual reality is about being freed from the limitations of actual reality. Carrying your virtual reality with you, and being able to jump into it whenever and wherever you want, qualitatively changes the experience for the better. Experiencing mobile VR is like when you first tried a decent desktop VR experience.
These new technologies try to make virtual reality more powerful than actual reality, which is the true accident. The day when virtual reality becomes more powerful than reality will be the day of the big accident. Mankind never experienced such an extraordinary accident.
I was not interested at all in Formula One when I left; I was very busy with my airline. But slowly I started missing the adrenaline rush and the driving of such fantastic cars at the limit. In reality this urge never disappears when you're a top driver, because I think we're a different breed of people, we need to take chances, we need to push ourselves to the limit all the time, that sort of thing. It stays with you, although you can kill it by losing motivation or other things in your life, but it never leaves you forever.
Honestly, the average American spends about 52 minutes a day in commute traffic. And as much as I love driving my car and many people like driving their car, commuting has never been fun for me.
I don't run a car, have never run a car. I could say that this is because I have this extremely tender environmentalist conscience, but the fact is I hate driving.
By 2010 computers will disappear. They'll be so small, they'll be embedded in our clothing, in our environment. Images will be written directly to our retina, providing full-immersion virtual reality, augmented real reality. We'll be interacting with virtual personalities.
Some people prefer to see the game in the television than to go to the stadium. With virtual reality this will go to be worse, but at the end the "real" reality will win, because a virtual meal is not the same thing as a real one!
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