A Quote by Martin Sorrell

Formula One is not just multinationals. It's also about national players wanting to get global coverage. — © Martin Sorrell
Formula One is not just multinationals. It's also about national players wanting to get global coverage.
For Infiniti, the global coverage that Formula One provides is second only to the Olympics.
As we realize that more and more things have global impact, I think we're going to get people increasingly wanting to get away from a purely national interest.
From a prestige standpoint, the U.S. needs to host Formula 1. And I think Formula 1, they know they need the U.S. as well. So many companies that are global are based in the United States support Formula 1.
The Olympic Games are for 'the youth of the world,' but they're organized and scored by countries. It's no surprise that countries treat them as vehicles of national pride, and assume that their people will be most interested in their own athletes. So anybody who was saving up to write an angry letter, blog post, or op-ed about NBC's chauvinistic coverage: don't bother! They're actually more above-the-fray than most. Also, their coverage is not shown anywhere except America - I know, it's because I can't get it that I'm watching Women's Air Pistol - so can't ruffle feathers elsewhere.
I think the fitness of players is the key to success. I believe that there should be no place of unfit players in the team because the fit players also start becoming lazy seeing their routine. Having teamwork capabilities is also very important as there comes a lot of times where you have to think beyond your own interest to upkeep the national interest.
Africa Rising is as much about improving standards of governance as it is about an increasingly confident youths and civil society. It is also about businessmen and women who are stepping beyond national borders and going global.
Players talk about wanting to win and wanting to be a champion, but ultimately, they want to do it on their own terms.
We love Formula One and think Formula One's great. But we think Formula E is different. We would be making a big mistake if we tried to compete with Formula One and be similar to Formula One, we have to be radically different to Formula One to have a chance of survival. I don't mean survival by beating Formula One but co-existing complimentary to Formula One.
I never really looked at Formula One like that was the long-term goal. I obviously dreamed, and my aspirations were to get to Formula One, but I really started thinking about it in Formula 3 at 16, 17 years old, and I saw that it was right in front of me.
Culturally, I think we have operated as if we had the formula figured out, and it was all about optimizing, in its various constituent parts, the formula. Now it is about discovering the new formula.
I worry about global anti-Semitism - not just as a bad idea that originates from bad people, but also as something that arises as a challenge to global order.
When you live in America, it's kind of insular - the news coverage that you get - unless you're really smart about it and find more international news coverage.
It's a safe bet most players would get nervous before a match. I do, too, but it's more excitement and more just wanting to get going, and I feel the same.
I think of myself as unconventional. I maybe always had a problem with authority, like a stubbornness about what's expected - despite wanting to get some recognition through performing - but also not always wanting to do the expected thing.
I think of myself as unconventional, I guess. I maybe always had a problem with authority, like a stubbornness about what's expected - despite wanting to get some recognition through performing - but also not always wanting to do the expected thing.
It's time to take decisive action to stop American and other multinationals from aiding and abetting the wrong side in the global digital arms race.
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