It's a gut feeling. And when two people have the same gut feeling, you have a brand.
A brand is a person’s gut feeling about a product, service or organization
Warren Buffet told me once and he said always follow your gut. When you have that gut feeling, you have to go with don't go back on it.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
Managers used to say, 'I have a gut feeling.' Do you know what a gut feeling is for a professional manager? It's a pattern that they recognize. But if your system can recognize that pattern, if it's not just a couple of managers who know that pattern, then the system's gut feeling can tell you which way to go. That's really liberating.
Love starts with a gut feeling, but that gut feeling better be nourished.
The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done.
It's not always a conscious thing - I've never been that artist to come to the recording session with a concept of an album; I am a lot more intuitive. I usually start with the music and try to catch a feeling, a gut feeling. And then you need to do interviews and explain yourself more, in words. But during the process it's really about the gut feeling, and it's hard to explain. You're trying to find those moods that make you feel something, I guess.
If you mean, "My gut feeling is telling me this; therefore I can act on it and I don't have to worry," we say you should never trust your gut.
Chris Cutler was kind enough to offer his company as an umbrella, so now I can have all my back catalogue under one roof as it were, and it has the same feeling as with Daniel; this is a matter between friends rather than businessmen.
They rejected me as a player. Newcastle said I wasn't going to be big or strong enough to make the grade, Burnley said the same. Most people said the same to be fair.
Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
We have signed an exclusive licensing agreement with a company called TurnerPatterson, another African-American company, and what I thought would be a great vehicle for 'Ebony,' since it is such a strong brand name with tremendous loyalty, is to grow that brand name even more across different areas.
Never ignore a gut feeling, but never believe that it's enough.
Parliaments cannot right the world; but enough individuals feeling love can.