A Quote by Marty Neumeier

The central problem of brand-building is getting a complex organization to execute a simple idea. — © Marty Neumeier
The central problem of brand-building is getting a complex organization to execute a simple idea.
It's all about brand exposure, building your brand, building your image and just getting to that next level as an athlete.
The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.
All propaganda or popularization involves a putting of the complex into the simple, but such a move is instantly deconstructive. For if the complex can be put into the simple, then it cannot be as complex as it seemed in the first place; and if the simple can be an adequate medium of such complexity, then it cannot after all be as simple as all that.
The people working in my field also are quite skeptical of our ability to do this. It ultimately boils down to the problem of building complex systems that are reliable and that work, and that problem has long predated the problem of access to encryption keys.
If this seems complex, the reason is because Tao is both simple and complex. It is complex when we try to understand it, and simple when we allow ourselves to experience it.
Many individuals and organization units contribute to every large decision, and the very problem of centralization and decentralization is a problem of arranging the complex system into an effective scheme.
[Donald Trump] is in the process of building up an organization. And well, we'll have to see how that works. And it'll be a test, I think, for him and the people that he's designated to be able to execute on his vision.
This idea of repetition and revision is central to my working process-this idea of stacking and layering and building up densities and recoveries.
Nature is capable of building complex structures by processes of self-organization; simplicity begets complexity.
What is the central core of the subject [computer science]? What is it that distinguishes it from the separate subjects with which it is related? What is the linking thread which gathers these disparate branches into a single discipline. My answer to these questions is simple -it is the art of programming a computer. It is the art of designing efficient and elegant methods of getting a computer to solve problems, theoretical or practical, small or large, simple or complex. It is the art of translating this design into an effective and accurate computer program.
Clipper took a relatively simple problem, encryption between two phones, and turned it into a much more complex problem, encryption between two phones but that can be decrypted by the government under certain conditions and, by making the problem that complicated, that made it very easy for subtle flaws to slip by unnoticed. I think it demonstrated that this problem is not just a tough public policy problem, but it's also a tough technical problem.
For the problem of decision-making in our complicated world is not how to get the problem simple enough so that we can all understand it; the problem is how to get our thinking about the problem as complex as humanly possible--and thus approach (we can never match) the complexity of the real world around us.
The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.
Every complex problem has a simple solution that doesn't work.
For every complex problem there is an answer that is clear, simple, and wrong.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
This site uses cookies to ensure you get the best experience. More info...
Got it!