A Quote by Marty Neumeier

Branding is the process of connecting good strategy with good creativity.

Marty Neumeier

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Branding Connecting Creativity Good Process Strategy

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Marty Neumeier
American - Author
Born: October 10, 1947

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.

David Cohen

Designing a winning strategy is the art of asking questions, experimenting and then constantly renewing the thinking process by questioning the answers. No matter how good today's strategy is, you must always keep reinventing it.

Constantinos C. Markides

Applying creative thinking to our clients' business strategy-this should be our industry's new core competency. And-in what is very good news for our industry-this kind of creativity, creativity that goes to the heart of business, is more in-demand than ever.

Bob Schmetterer

A bad strategy will fail no matter how good your information is. And lame execution will stymie a good strategy. If you do enough things poorly, you'll go out of business.

Bill Gates

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

Karen Civil

The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.

Max McKeown

A good strategy is not always successful, but even an "inappropriate" strategy may be an actual strategy. A "bad strategy" is one that doesn't even try to address an important challenge. Instead, it speaks of aspirations, visions of the future, lays out performance goals, or simply lists a bunch of unconnected actions.

Richard P. Rumelt

Don't sugar-coat results. Don't make yourself look good when your strategy fails. Don't make others look good if their strategy failed.

Theodor Billroth

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

The Weeknd

I used to spend my time more on process than strategy. Now, I prioritize my time around strategy, people, and process.

Stacy Brown-Philpot

It doesn't matter how good you are, it's about connecting with your audience. It doesn't matter how technically good you are, if nobody wants to watch you then you're no good to anybody.

William Regal

I love connecting with kids. I love connecting with children of all ages to keep their imagination active because that's the key to happiness and imagination and creativity.

Greg Cipes

I don't have a grand strategy for my career. I just look for good material, and good stories. I look for good scripts.

Dennis Quaid

I still believe that for good business analysts a concentrated portfolio is a good strategy combined with a long term horizon. Once again, the secret to success in following the formula strategy is patience, a quality in short supply for both professionals and individual investors alike. I think investors should have a large portion of their assets in equities over time.

Joel Greenblatt

You can talk all you want about having a clear purpose and strategy for your life, but ultimately this means nothing if you are not investing the resources you have in a way that is consistent with your strategy. In the end, a strategy is nothing but good intentions unless it's effectively implemented.

Clayton Christensen

As business leaders, we should not choose between profit or good; rather, we must choose to profit from good. And that requires connecting what we do with a purpose beyond profit - a reason to exist that meets our shared sense of 'doing good.'

Punit Renjen

A Quote by Marty Neumeier

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