A Quote by Marty Neumeier

Brand is not what you say it is. It’s what they say it is.

Marty Neumeier

Quote Topics

Brand Say They Say

Quote Author

Marty Neumeier
American - Author
Born: October 10, 1947

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

Larry Winget

In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.

Jim Mullen

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Donny Deutsch

You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.

Andrew Doyle

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

John Quelch

If a brand will shy away from you because you dare to say that black lives matter, that's probably not a brand you want to work with anyway.

Luvvie Ajayi

One of my goals is that, at a dinner party some time in the future, someone will say, 'Oh, my nephew is starting a ready-to-wear brand', and 20 people will turn around and say, 'Is he? Can we invest?' in the same way that, now, if you were to say, 'My nephew is starting a mobile app,' everyone would say, 'Oh, smashing! Can I invest?'

Natalie Massenet

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.

Max Levchin

If you travel to the States... they have a lot of different words than like what we use. For instance: they say 'elevator', we say 'lift'; they say 'drapes', we say 'curtains'; they say 'president', we say 'seriously deranged git.'

Alexei Sayle

The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.

Usain Bolt

VC firms that don't have a brand are going to struggle. Because there is a lot of money out there, you need to have a point of view, a brand, to really add value. You can't just talk about it, and say well, we are smart people.

Naval Ravikant

I can't say too much about it because I don't know a lot. We're not told what's in store for our characters until we turn up to shoot the episode. But it's fair to say that Betty and her son bring a brand new mystery to the street and they will be around all season.

Alfre Woodard

I say 20 words in English. I say money, money, money, and I say hot dog! I say yes, no and I say money, money, money and I say turkey sandwich and I say grape juice.

Carmen Miranda

Modeling can be a bit brain damaging. Starting my own brand was what I needed to do. I only model if there are such good jobs that you don't want to say no to. All that dressing up makes me say, 'What do I want to wear?' and, 'What do I want to do with Topshop?' It all kind of leads into the other things.

Kate Moss

If I had taken money from, say, venture capital, they would have wanted a certain return in a certain time period. McDonald's, on the other hand, seemed very interested in my passion about creating this brand. I trusted them, and they did not really interfere with the brand.

Steve Ells

A Quote by Marty Neumeier

Quote Topics

Quote Author

Related Quotes

Related Authors