A Quote by Mason Cooley

Successful innovations become conventions. — © Mason Cooley
Successful innovations become conventions.
There are three types of innovations that affect jobs and capital: empowering innovations, sustaining innovations and efficiency innovations.
It is commonly believed that innovations create changes - but few ever do. Successful innovations exploit changes that have already happened.
Companies, in fact, are specifically organized to under-invest in disruptive innovations! This is one reason why we often suggest that companies set up separate teams or groups to commercialize disruptive innovations. When disruptive innovations have to fight with other innovations for resources, they tend to lose out.
My philosophy, one of the biggest enemies of future success is past success, because you become complacent, you become risk averse, and that's one of the things we try to drive here, and this is fundamental to this philosophy, and that's in this component change, and also in value creation. That we need to drive creative destruction, not just incremental innovations, but innovations that will change the whole nature of the business.
You don't want to move toward some utopian literary situation where everybody's free of all conventions. That's ridiculous! Conventions are what you need. You have nothing to break down if you don't have conventions.
It's very dangerous to invent something in our times; ostentatious men of the other world, who are hostile to innovations, roam about angrily. To live in peace, one has to stay away from innovations and new ideas. Innovations, like trees, attract the most destructive lightnings to themselves.
The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption. Companies in fact are specifically organized to under-invest in disruptive innovations! This is one reason why we often suggest that companies set up separate teams or groups to commercialize disruptive innovations. When disruptive innovations have to fight with other innovations for resources, they tend to lose out.
If you think, you can become successful and you are willing to learn and work at success, one day you will become successful.
Disruptive innovations create jobs, efficiency innovations destroy them.
The Internet, like most successful American innovations, have not thrived because of heavy-handed government regulation.
I think I'm always trying to subvert conventions, and sometimes it's more successful than others.
Efficiency innovations are a natural part of the economic cycle, but these are the innovations that streamline process and actually reduce the number of available jobs.
It is not enough to give money for demonstration projects. From the very beginning plans should be made for the scaling-up of successful innovations.
In an environment where you've got to push innovations out the door fast and keep the cost of innovation low, the probability that you'll be successful is actually much higher.
Profound skepticism is favorable to conventions, because it doubts that the criticism of conventions is any truer than they are.
Once women begin to question the inevitability of their subordination and to reject the conventions formerly associated with it, they can no longer retreat to the safety of those conventions.
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