A Quote by Mason Cooley

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

Mason Cooley

Quote Topics

Advertising Buy Courts Expensive Hints Images Kind Merely Ordinary Says Us

Quote Author

Mason Cooley
American - Writer
1927 - 2002

The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.

Jon Oringer

We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest 'must-haves', whether that's shoes, videogames or patio heaters. As a result, mums think they 'have' to work at Tesco in order to buy expensive trainers.

Tom Hodgkinson

We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest "must-haves", whether that's shoes, videogames or patio heaters. As a result, mums think they "have" to work at Tesco in order to buy expensive trainers.

Tom Hodgkinson

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

There are two kinds of success. One is the rare kind that comes to the person who has the power to do what no one else has the power to do. That is genius. But the average person who wins what we call success is not a genius. That person is a man or woman who has merely the ordinary qualities that they share with their fellows, but has developed those ordinary qualities to a more than ordinary degree.

Theodore Roosevelt

The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.

Jean Kilbourne

Maybe we need a tax credit for the poorest Americans to buy a laptop. Now, maybe that's wrong, maybe that's expensive, maybe we can't do it, but I'll tell you, any signal that we can send to the poorest Americans that says, 'We're going into a 21st century, third-wave information age, and so are you, and we want to carry you with us.'

Newt Gingrich

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

Carl Sagan

We buy into all kinds of lies that are sold to us from advertising to Fox news or from the Vatican to Goldman Sachs.

Jihae

Advertising is a conscienceless industry, populated by cowards and idiots, that warps and drains everyone. It eggs on the worst in all of us. If I could eliminate either advertising or nuclear weapons, I would choose advertising.

George Meyer

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

David Ogilvy

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

Christopher Lasch

The world takes us to a silver screen on which flickering images of passion and romance play, and as we watch, the world says, “This is love.” God takes us to the foot of a tree on which a naked and bloodied man hangs and says, “This is love.