A Quote by Massimo Vignelli
Graphic Design is the communication of information in an appropriate visual manner.
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Graphic design was largely about communication in an artistic or creative manner, much like writing is used to convey ideas. Many designers completely miss that aspect of the "art." Some are completely satisfied with just making things pretty, without taking the communication element into consideration.
Graphic designers should be literate in graphic design history.
Being able to design well is not always enough. Knowing the roots
of design is necessary to avoid reinvention, no less inadvertent plagiarism.
I feel that every day, all of us now are being blasted by information design. It's being poured into our eyes through the Web, and we're all visualizers now; we're all demanding a visual aspect to our information. There's something almost quite magical about visual information. It's effortless; it literally pours in.
What is said determines who listens and who understands. Graphic design is a language, but graphic designers are so busy worrying about the nuances - accents, punctuation and so on - that they spend little time thinking about what the words add up to. I’m interested in using our communication skills to change the way things are.
I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
Right and wrong do not exist in graphic design. There is only effective and non-effective communication.
I've been working on a graphic about carbon emissions. It's an incredibly simple graphic - a bunch of blocks and a table below it - but it's taken me three weeks to design. For some reason it just wasn't working. Then finally I realized there was a number present, which I was rendering in each version, that wasn't necessary for the understanding of the piece. This figure was getting in the way and distracting from the main flow of the narrative. As soon as I pulled that graphic out of the design, it sprang into focus. Suddenly it worked.
I'm a firm believer and always have been that there aren't all that many things that you should not express to children in an age-appropriate manner, and as a parent, that is your job - to be discerning as to whether or not your child can handle the information, provided you have the ability to express yourself in that age-appropriate way.
In my book "Sound Unbound" we traced the guy who actually came up with the main concept for the graphic design of the record cover sleeve. His name is Alex Steinweiss. And one of the things in my book that we really tried to figure out was the revolution in graphic design that occurred when people put images on album covers.
When I was working at the game company, I wasn't just doing graphic design, I was doing the entire product management, so I would do the graphic design, I would create the advertisements, even the catch copies. I would figure out what kind of packaging and design of the packaging, so I was basically doing total product management at that time.
I don't see myself as an artist. I work with artists and collaborate with them, but then it becomes graphic design. It's not an art. I'm a graphic designer.
Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).
I look at graphic design as communication, meaning that the work has to have a vibe to connect to the viewer or perceiver. I make a black and white drawing and then add color digitally, bringing in a contemporary pattern to the composition to create a vibrance.
Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. It's the way they reach us. The designer has an enormous responsibility. Those are the people, you know, putting their wires into our heads.
The two words 'information' and 'communication' are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.
So, I'm always around video games but I've always been interested in them from a visual perspective, with the graphic design and that whole thing. I don't know if that comes from my love of photography or what but that's always what's held my interest about them.
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