A Quote by Massimo Vignelli
Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.
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When you start looking at a problem and it seems really simple, you don't really understand the complexity of the problem. Then you get into the problem, and you see that it's really complicated, and you come up with all these convoluted solutions. That's sort of the middle, and that's where most people stop... But the really great person will keep on going and find the key, the underlying principle of the problem - and come up with an elegant, really beautiful solution that works.
Cities are never random. No matter how chaotic they might seem, everything about them grows out of a need to solve a problem. In fact, a city is nothing more than a solution to a problem, that in turn creates more problems that need more solutions, until towers rise, roads widen, bridges are built, and millions of people are caught up in a mad race to feed the problem-solving, problem-creating frenzy.
Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.
To ask the 'right' question is far more important than to receive the answer. The solution of a problem lies in the understanding of the problem; the answer is not outside the problem, it is in the problem.
The question "What shall we do about it?" is only asked by those who do not understand the problem. If a problem can be solved at all, to understand it and to know what to do about it are the same thing. On the other hand, doing something about a problem which you do not understand is like trying to clear away darkness by thrusting it aside with your hands. When light is brought, the darkness vanishes at once.
Successful problem solving requires finding the right solution to the right problem. We fail more often because we solve the wrong problem than because we get the wrong solution to the right problem.
The solution to a problem - a story that you are unable to finish - is the problem. It isn't as if the problem is one thing and the solution something else. The problem, properly understood = the solution. Instead of trying to hide or efface what limits the story, capitalize on that very limitation. State it, rail against it.
Just like Pharaoh couldn't get a solution to his problem until he talked to Moses, or Nebuchadnezzar or Belshazzar couldn't get a solution to his problem until he talked to Daniel, the white man in America today will never understand the race problem or come anywhere near getting a solution to the race problem until he talks to The Honorable Elijah Muhammad.
I see the war problem as an economic problem, a business problem, a cultural problem, an educational problem - everything but a military problem. There's no military solution. There is a business solution - and the sooner we can provide jobs, not with our money, but the United States has to provide the framework.
Health care is a design problem. Dependence on foreign oil is a design problem. To some extent, poverty is a design problem. We need design thinkers to solve those problems, and most people who are in positions of political power are not design thinkers, to put it mildly.
Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the nature of the solution should be.
There are different interpretations of the problem of universals. I understand it as the problem of giving the truthmakers of propositions to the effect that a certain particular is such and such, e.g. propositions like 'this rose is red'. Others have interpreted it as a problem about the ontological commitments of such propositions or a problem about what those propositions mean.
Design is a solution to a problem. Art is a question to a problem.
I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.
You cannot ask somebody to be creative in 15 minutes and really think about a problem. You might have a quick idea, but to be in deep thought about a problem and really consider a problem carefully, you need long stretches of uninterrupted time.
The best customers for us are the ones that present us with a new problem because chances are, if one customer has that problem, 100 more have it, or 1,000, or 10,000. So you start thinking about solution development rather than product development.
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