A Quote by Massimo Vignelli

Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.
'Ides of March' I did for scale - scale as a director, scale as an actor, scale as a writer.
If you paint a building shocking pink, that has no scale, it is just a huge mistake, but it's not in the scale of the city to have things like that. You know. So, not only because it's not appropriate, not only because it's offensive to the environment, I mean but among them also because that quantity of that color in the urban scale, is out of scale.
Scale is very, very important, like the scale of a person is very important. It's to do with the size of our space, the fact they are big sculptures, they are still human scale.
Scale is of prime importance and I think that oversized scale is better than undersized scale.
Great businesses can be built on scale. I think Amazon has built a phenomenal commerce business largely on scale. Their network effect isn't obvious to me, but boy, have they used scale effectively.
I think the secret of the world lies in the C major scale. The universe opens its doors when a major scale is played. There's stuff going on in a major scale that is a direct connection to divine, universal hugeness.
The blues scale was the first thing I learned. It's just a pentatonic scale with a flat seventh and a few notes that sound cool when you bend them. And because people have amalgamated the blues into this rock-blues scale, if you're using it, you better sound like a real authentic blues player.
It's so easy to practice out of context. For example, if you're learning a scale, you take that scale and you sit in your room and you go up and down the fretboard, over and over. You've gotta do that, because you need to get that scale working. But you have to keep in mind that that's not the finished product. That's the starting point.
Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
Scale is not just something that a director wants so as to play with all the toys. Scale also lends verisimilitude, to put together a real world.
There does seem to be a sense in which physics has gone beyond what human intuition can understand. We shouldn't be too surprised about that because we're evolved to understand things that move at a medium pace at a medium scale. We can't cope with the very tiny scale of quantum physics or the very large scale of relativity.
The scale relates to everything. The thickness of a pipe, the thickness of a leg of the furniture. Even color could have a scale.
What can you do to make a difference? And why should you do it? (...) the scale of one's social investments doesn't matter. What matters is that you operate as a force for good at every scale available to you.
When I'm bearish and I sell a stock, each sale must be at a lower level than the previous sale. When I am buying, the reverse is true. I must buy on a rising scale. I don't buy long stocks on a scale down, I buy on a scale up.
I do believe in the Kinsey scale, I think many of us fall in different places on the scale and I think it's for each one of us to decide where we are on the scale, it's not for someone else to decide for us.
... placing economic activity in the context of the whole earth requires attention to the question of scale. Bigger is obviously not better, so the optimum scale of human economy in relation to the total economy becomes basically a question of sustainability. When the effects of the economy on the environment undercut the possibility of its own continuance, the scale is too large.
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