A Quote by Matt Besser
I can't stand USC. They get such media attention.
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I got a lot of my film education from sneaking into media labs at USC. I probably owe USC a lot of money.
Before, I was like 'Oh my God, I have to do this media, this media and this media,' but now I've learned these are stages you need to go through. If you play really good golf, you're going to get more media attention and more interest in you, and you'll get more confident handling it.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
I went to USC. I wasn't a rich kid or anything like that, so I had to get a scholarship. Went to USC; my first year, I took 26 units, so I got to have a nickname. Everyone goes, 'There's 26.' So I had a nickname. Having a nickname is a good thing because then you start to get popular, and you keep that going.
In terms of media, we did not get the kind of media attention that somebody like a Donald Trump got, because media is not necessarily interested in the issues facing the middle class, more interested in attacks in personality. So I think there were a lot of reasons.
My dream school was USC. So I was like, alright, I'm going to apply to USC, and If I don't get in - I'm dropping out of school, and I'm pursuing music. So I applied, and I got in. I was like alright, I'm at the number one communications school in the country, and that was my major.
My definition of media? 'Anything which owns attention.' This could be a game or, perhaps, a platform. Ironically, the media tends to associate media with publishing - digital or otherwise - which, in turn, is too narrow a way to consider not only the media but also the reality of the competitive landscape and media-focused innovation.
I think there's something unfortunate about the attention that performers get in our media, but the weight of government propaganda is so heavy that anyone with a different point of view who has access to the media has a responsibility to use it.
The main thing is media attention which is good publicity for the sport. As I'm the only women in this championship I would like to think that it encourages other young females to get into it. Also the media helps me in getting sponsorship.
Trump knows how to play the media all on his own. He creates his own Twitter feed and uses it. He knows how to get the media's attention without the benefit of a state-controlled media. He does it all on his own. Trump understands how a free media works.
At USC, when I studied film scoring my first year, one of my first friends that I met was Ryan Coogler. He was in the directing program at USC. He became one of my best friends at school.
I was interested in virtual reality for several years even before working at USC, it wasn't an interest that started there at all. In fact, when I started working at USC, I already had prototypes of the Rift that were very similar to the final design.
I have learned one thing, because I get treated very unfairly, that's what I call it, the fake media. And the fake media is not all of the media. You know some tried to say that the fake media was all the media, no. Sometimes they're fake, but the fake media is only some of the media. It bears no relationship to the truth.
Misconception Number 1, the public always thought, 'Reggie has a massive ego; he's narcissistic, he's cocky, he needs everyone to look at him all the time,' because that's what the media told them. Wrong. I could handle the attention. I didn't let the attention affect my performance. But I never needed the attention.
It shifted attention away from that and I've never been someone who liked the attention from the media anyway.
So for me, you can't control the media, you have to work with media to get your message out there and you just hope that there's enough good honest reporting and people in the media that can get that job done.
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