A Quote by Matt Cutts
If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.
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I know the 4Ps (Planning, Priority, Perspective and Patience), and I believe that this knowledge sets me apart from others, as I know exactly how to promote a song, where to promote it. And basically, how much money should be spent in doing all that.
We didn't start at 'Fallout 3' and think about how to add to that. We take a step back and think, 'Okay, if we look at all the 'Fallout' games, what would a new one feel like?' So the focus is not ''Fallout 3' plus this'. Then we start really digging into the world.
Ultimately, going into the consumer market, we really need outstanding content. That was the goal: if we can get the developer kit out at a low enough cost point, then hopefully a lot of developers would show up and start creating content.
In the presenting area, there's nothing that really sets me apart from anyone else. It's something I enjoy but I was never going to set the world on fire.
If we're trying to build a world-class News Feed and a world-class messaging product and a world-class search product and a world-class ad system, and invent virtual reality and build drones, I can't write every line of code. I can't write any lines of code.
Forget being the best of anything. That's the fruit of the action, and you do the work -they say- for the doing, not the fruit. You can never really know how it's gonna turn out in the world but you know if you enjoy doing it. And ideas start flowing and you start getting, you know, excited about stuff. Then you're having a great time in the doing and that's what it's all about. If you don't enjoy the doing, then do something else.
We have a lot of customers in Japan, but they don't quite get the local content that they always need, so we want to encourage all of our product teams to start thinking globally.
I don't think in genres. Once I get a germ of an idea I wait for it to die! And if it refuses to die and keeps coming back, I start thinking more about it. Then come the world and the characters. I wait to get bored and if I don't get bored- then I start building on them.
To be honest, I'm not even thinking about America. If I was to start thinking about the enormity of 'Downton' and the size of the project, then I wouldn't be able to be very truthful to the work. I would start to watch myself too much. I'm not even thinking about it. Who knows what will happen.
I say to my students that I can't teach them how to write a good song, but I can teach you how to write a better song. Talking about this idea of it being a process. By going back and not settling for something and find a way to step back from your songs-which is a very hard thing to do-but when you're stuck or you can't move forward, start doing some polishing.
Provide good content and you’ll earn the right to promote your product.
I would step into a place of being lined up with a sense of purpose and my inner compass, and everything was going in the same direction. Then I'd get lazy and get off the track. And then things would start to fall apart, and I'd back up and get it together again.
Learn a lot about the world and finish things, even if it is just a short story. Finish it before you start something else. Finish it before you start rewriting it. That's really important.
It's to find out if you're going to be a writer or not, because that's one of the most important lessons.
Most, maybe 90% of people, will start writing and never finish what they started. If you want to be a writer that's the hardest and most important lesson: Finish it. Then go back to fix it.
Fame often comes to those who are thinking about something else, whereas celebrity comes to those who think about nothing else. Celebrity is, if you like, a forgery of fame: it has the form but lacks the content.
I always encourage people to start in their own personal universe, because sometimes we as parents start thinking about the big picture. How do I change what's happening in my entire school? And how do I do it in my community? And then you get overwhelmed and it's just like, "Forget it, I'll just stay here in my kitchen and wait." But, start small.
We shook up the industry with our landscape-changing deal to acquire Time Warner, the logical next step in our strategy to bring together world-class content with best-in-class distribution which will drive innovation and more choice for consumers.
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