A Quote by Matt Duffer

Netflix isn't spending movie-level marketing money - they want people to find this stuff through word of mouth. — © Matt Duffer
Netflix isn't spending movie-level marketing money - they want people to find this stuff through word of mouth.
Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Now it's all about the word of mouth, and watching a series on Netflix. That's the way people actually consume this stuff now, instead of waiting for a DVD release you're not really sure you want to buy. And I think it's fantastic, because then I can watch the shows that I missed, over a weekend. I love doing that.
When you get a certain level of resources, and you want things a certain way, I find it difficult to get too belligerent because it's not my money.In this case it is. It’s a lot easier to stand your ground and say “I want it like this” when you know it’s your money you’re spending.
I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, 'Whenever I hear the word 'marketing,' it makes me throw up a little bit in my mouth.'
When you're spending your money for a nice outing, you want to go have a good time. And I always thought comedies, laughing, was something that was made for entertainment on that level. And records and maybe TV and stuff like that is really made to be heavy.
I think that when audiences find a movie that they don't expect to like, it adds great word of mouth.
I'm breathing out of my mouth and thinking things I have only seen on Netflix in the foreign-movie section.
The reason they don't make movies for adults and for people which are the largest bulge of the population is because they are not usually going to the movie the first weekend. They take a while to learn about it, probably word of mouth. It takes a lot of money to release a picture.
Marketing only really works with word of mouth.
I just like to write stuff that makes people laugh, stuff that works, a fun movie that everyone can enjoy. I'm not really worried about the packaging, marketing, and what the studios are going to run next.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
At Netflix, we realized that we weren't in business with the Toshibas and the Sonys of the world. We were in business with the guy sitting at home trying to find a DVD to watch. If we had the courage to focus on him, everyone - movie studios, electronics companies, Netflix itself - won.
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!
It would be nice to make a movie that other people want to make, because every one of these movies, I basically have to find the only company in the world that's willing to make it, and it's always a big challenge. I end up spending a tremendous amount of energy and time trying to get money to make these movies and it's exhausting.
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.
This site uses cookies to ensure you get the best experience. More info...
Got it!