We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.
We are going to completely change what it means to do advanced analytics with our data solutions. We have machine-learning stuff that is about really bringing advanced analytics and statistical machine learning into data-science departments everywhere.
Here is a guiding principle: If a business collects data on consumers electronically, it should provide them with a version of that data that is easy to download and export to another Web site.
Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend of the decade, the social web.
Design has a powerful impact on the viewer. It has authority, and data also has the same air of authenticity and detail. It can be hard to argue with a graph, and it's hard to argue with data. So to combine data with a strong visual impact creates a powerful message.
I was interested in data mining, which means analyzing large amounts of data, discovering patterns and trends. At the same time, Larry started downloading the Web, which turns out to be the most interesting data you can possibly mine.
Data science is the combination of analytics and the development of new algorithms.
If you are looking at data over and over you better be taking away valuable insight every time. If you are constantly looking at data that isn't leading to strategic action stop wasting your time and look for more Actionable Analytics.
My mission is to bring the power of big data insights and analytics to every company.
I then realized my analytics data was a bit odd. My keywords were no longer with me
This is my favorite part about analytics: Taking boring flat data and bringing it to life through visualization.
The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground.
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.
I stay away from the arts... writing songs, being creative - those are downloads from God. You can't do data analytics on art.
Web analytics is a fire extinguisher. Your website is on fire and you're burning cash.