A Quote by Matthew Mercer
Thanks to Twitter, Reddit, web media, and social media, we have the opportunity now to kind of blur that line between the people who produce the content, the people that watch it, and instead make it a conversation, make it a real community.
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PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
I'm interested in the opportunity that people can self-create using social media and the online dialogue. Before social media, you needed to have a lot of personal funds to break through to hire the right people and build a presence to start a line. It gives the opportunity and platform for people to be discovered.
People would publish their websites; other people would read them. But there was no real back and forth other than through e-mail. Web 2.0 was what they called the collaborative web - Facebook, Twitter, the social media.
Social media, especially Twitter, has completely changed the fashion and media industries - we now can go direct to consumers in a nanosecond - amazing way of distributing content - right to the point.
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.
We do a lot of things that kind of annoy people and our fan base. We try not to get overloaded on it. For us, that means we don't do social media stuff - we have an Avenged Sevenfold social media, but none of the band members have Facebooks or any sort of Twitter.
I don't really even know what Twitter is. I know that might sound wierd to some people. I don't use social media. I make music, so I use social media... it's more helpful for me when I'm making music than as an actor.
People love to make comments to me on Twitter or social media networks, and I say it's easy for you to make a comment because you're behind a screen where nobody can ever see you.
We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.
Online media is the future, and younger feminists are already instrumental in using social media and multi-media platforms on the web to document street harassment, archive and critique the media, and create art.
Thanks to social media such as Facebook and Twitter, a far wider range of people take part in gathering, filtering and distributing news.
In the context of social media, reddit is more about the media than the personalities.
Social media is something of a double-edged sword. At its best, social media offers unprecedented opportunities for marginalized people to speak and bring much needed attention to the issues they face. At its worst, social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection.
Entrepreneurship is seen as if you're in Silicon Valley or New York City and starting an app business or a social-media business, which is cool. But what we really have to focus on is people who make things, and how can we fund them, and how can we encourage people to stay in their community and make a difference in their community.
In an online community, there's this kind of social economy between the community members. Some people have status because they make cool skins or that's a good website that's visited a lot, but there's no real gameplay there.
When I was in high school, I got bullied through social media - on the Internet, on my Facebook. That was hard for me, and I think social media has made it easy for people to bully other people on-line because they can just post anything they want anonymously.
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