A Quote by Max Lucado
We are such a sound-bite culture; people are so accustomed to flipping through their television so quickly that we only have just a few seconds to grab someone's attention.
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We know where the television is - everything has to be a sound bite; everything has to be an image; ideas are okay as long as they don't take more than four or five seconds to explain; candidates and issues are commodities that are sold like cans of soup; entertainment is limited to what a few people believe the lowest common denominator is; and you can't talk back to it.
The art world is now a slave of mass culture. We have a sound-bite culture and so we have sound-bite art. You look at it, you get it - it's as immediate and as superficial as that.
You want attention, you want to grab some of that airspace that exists out there in a world that's very difficult to get it because it's so competitive and to get it for more than a few seconds. Any attention is good and that can be what we would normally consider as bad attention so I wanted to make you aware of that dynamic.
You've got seconds to grab your audience's attention and only minutes to keep it.
Because just for a few seconds, someone else hurts, too. For just a few seconds, I'm not alone.
Attention spans are short. Like, eight seconds short. That's why it's necessary to grab people's attention immediately.
Your ego may be just a soap bubble. Maybe for a few seconds it will remain, rising higher in the air. Perhaps for a few seconds it may have a rainbow, but it is only for a few seconds. In this infinite and eternal existence your egos go on bursting every moment. It is better not to have any attachment with soap bubbles.
One of the biggest challenges in the past for me in working on the networks was that audiences have grown accustomed to television being something that keeps you company-background music, something that you have on while you're flipping through a magazine, cooking dinner, talking on the phone, putting the kids to bed.
I'm a product of the 1970s, so I have a short attention span. You know, I grew up on cartoons and half-hour shows. So the stories that I'm interested in grab my attention very quickly, and they have to keep my attention.
Television is on a small screen, inside someone's living room, so you have to grab their attention while they are having dinner or cooking or doing something else.
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
The only way to grab the attention of the audience is originality. We feed ourselves with franchises that's the opposite of what makes our culture multidimensional and interesting.
The average human attention span was 12 seconds in 2000 and 8 seconds in 2013. A drop of 33%. The scary part is that the attention span of a goldfish was 9 seconds, almost 13% more than us humans. That's why it's getting tougher by the day to get people to turn the page. Maybe we writers ought to try writing for goldfish!
Television cannot film corruption. Television cannot spend five days on a rattling railway train, talking endlessly. Television needs excitement, it needs an angle, it needs a 'sound bite.
The chance of messing up and falling significantly increases when you're flipping through the air three times while spinning and trying to grab your skis.
When we sit in meditation and hear a sound, we think, 'Oh, that sound's bothering me.' If we see it like this, we suffer. But if we investigate a little deeper, we see that the sound is simply sound. If we understand like this, then there's nothing more to it. We leave it be. The sound is just sound, why should you go and grab it? You see that actually it was you who went out and disturbed the sound.
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