When you go to make a purchase, take a look at the product and ask yourself: 'am I being cheated?' If a product from a 'fast fashion' chain is falling apart before you've even bought it, it's not a deal. It's the fast-fashion company trying to get you to buy something that is quick on trend but slow on quality.
If fashion is for everyone, is it fashion? The answer goes far beyond the collections and relates to the speed of fast fashion. There is no longer a time gap between when a small segment of fashion-conscious people pick up a trend and when it is all over the sidewalks.
I'd like to see fashion slow down a bit. What freaks me out about fashion today is the speed - the speed of consuming, the speed of ideas. When fashion moves so fast, it takes away something I always loved, which is the idea that fashion should be slightly elusive. Hard to grasp, hard to find.
Being Slow means that you control the rhythms of your own life. You decide how fast you have to go in any context. If today I want to go fast, I go fast. If tomorrow I want to go slow, I go slow. What we are fighting for is the right to determine our own tempos.
I like doing research that has an impact. If I went to a company to make what they call 'real money,' I'd be just trying to make a system work as fast as possible to meet the product and serice deadlines.
Fashion nowadays is all about product - bags and shoes - and you're kind of a product yourself, aren't you?
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
Even though I love fashion, I prefer people to fashion. Fashion is to make the person comfortable in her body, it?s not something very serious, you get to play.
I think quality will be increasingly important-we're moving away from a time of fast fashion. But really, the only constant in fashion is that you must keep moving forward, otherwise you'll be left behind.
The fashion industry has an enormous amount to offer in what we do in industrial design because fashion is fast, fashion has its finger on the pulse. There are very few creative industries that work on that rhythm.
I love fashion because it's plugged into the zeitgeist, so it's always changing. Thirty years ago, I could never have predicted I'd be where I am today, so I know I don't know what's going to happen in the next five years or the next 20 years. I have my predictions—I'm sure technology will continue to have an impact on fashion, particularly the way people shop. I think quality will be increasingly important—we're moving away from a time of fast fashion. But really, the only constant in fashion is that you must keep moving forward, otherwise you'll be left behind.
When I was young, I was too slow. I thought I must learn to run fast by practicing to run fast, so I ran 100 meters fast 20 times. Then I came back, slow, slow, slow.
Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.
I'm lucky that I'm inside the fashion industry and see clothes from a different perspective than the traditional consumer. Being able to curate, edit, and style product to make my own look is a privilege, but something I think men are becoming more aware of how to do.
I am not a hoarder, but my wardrobe is the antithesis of fast fashion. I buy clothes - beautiful in looks and make - to last. I originally stored away things like Ossie Clark because I could not bear to part with such treasures.
When I was young, I was too slow. I thought I must learn to run fast by practicing to run fast, so I ran 100 meters fast 20 times. Then I came back, slow,slow,slow. People said, 'Emil, you are crazy. You are training like a sprinter.'
Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.