A Quote by Maynard James Keenan

Adam does most of the work when it comes to videos and he basically does the same as I do with the lyrics. The videos are his visual interpretations of our music. — © Maynard James Keenan
Adam does most of the work when it comes to videos and he basically does the same as I do with the lyrics. The videos are his visual interpretations of our music.
The visual side of being a performer or in a band is, to me, as important as the music. I know not everyone shares that same opinion, but when I'm writing songs or working on lyrics or coming up with an idea, I think about videos as I'm in the studio. If I had all the money in the world, I would have the most amazing videos ever, you know? You're saying grandiose, and big; if the song warrants it, I try to push the visuals as far as I can.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
We actually make all of our own music videos. Often we come up with the visual concepts at the same time as writing the music.
Late night chaining of videos and basically obsessing are rare for me, and often I've never even seen the videos of my favourite songs. That said, in terms of my own personal magic, video has probably rated lower than most music fans.
I accept that appearance is a big thing in this business. But being around Hollywood and having actor friends and doing music videos, it does make you more aware of how you look. With music videos they send you rough cuts, and in certain frames of me, I just see a nose advert.
I started directing videos at the same time that Michel Gondry was starting to direct videos, and I watched what he'd do. They all seemed to be pushing some new visual effects idea, but never just for spectacle. They all captured a feeling.
My real motivation came from my desire for music videos to have the same equal soul-touching emotional resonance that straight music does.
For me, it's always fun to have people that do the same thing as you or and have the same work ethic as you. A lot of my friends have YouTube channels, and I use them in my videos, and I'm in their videos.
Videos come definitely after the music has been created, but I have always felt, and especially today, that videos are vital in the album process. I think that we live in a very visual era, and if you make a mistake with a video, those images will accompany the song forever.
We always need to have someone help with videos, I think all of our DVDs could've been better but our music video, I love all the music videos, but the actual behind-the-scenes and stuff of our music video DVD, it was rushed and didn't turn out great.
We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work.
Actually, it's the beauty of independent music that the artist can feature in his own videos and be the face of it. It is unlike Bollywood movies, where one does playback singing.
I'm a really visual artist, and I love writing treatments for music videos, photo shoots, fashion, and all the visual parts that go along with making an album.
We [musicians] are comfortable in front of the camera doing music videos, and it's almost a form of acting when we're doing music videos. We're acting out our own thoughts and what we've written down on paper.
I'm obsessed with music videos, and I just go on marathons of watching a ton of music videos.
Film was something that I didn't see as a step up from music videos, though obviously, music videos, the fact that you work with a crew and a film camera, are the closest to film I've ever been. That is the only schooling I've ever had.
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