A Quote by Melissa Benoist
There are younger people watching CBS, but their audience isn't 13 to 25. The CW specializes in that.
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I think Supernatural is the last WB show that's still on the air. It came from The WB and transitioned to The CW. I've been with The CW from the start of The CW, and it says a lot for our network and for our studio that they stood by the show and continued to keep the show high on their priorities list.
I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience.
I think every theater in America wants a younger audience... and you can't just hope to have a younger audience, you have to program things that audience is going to connect with.
I make a great part of my living by traveling and speaking. To me, it's like being a politician, you meet your audience, you constantly see the people and they're getting younger for me which is really, really encouraging. I get older and my audience gets younger. It couldn't be better.
'Warm Bodies' - I was contractually obligated to deliver a PG-13 movie. But, like, I wanted it to be PG-13 because it's for younger people, and I don't want them not to be able to see it. I mean, you have to kind of think about the marketplace as well.
Cannabis always made me paranoid; I felt like people were watching me. And now I'm sober, and I've got this talk show in the middle of the night on CBS, and I now know that no one is watching me.
I've always assumed from the beginning that I had relatively few contemporaries among my readership. Not that I was consciously writing for a younger audience but that what I was doing interested a younger audience, or at least threatened them less.
I'd say we do reach somewhat of a younger audience, but I think for the most part that younger audience is picking our music up from a brother or sister or even parent, who is turning them onto the band.
I try to make all my work as honest as possible. I want the audience to feel like they're watching two people talking-having a conversation-as opposed to watching actors fake it. I want the audience to get lost in the fact that this is so good it could be real.
The thing that struck me is so many people that said, "Hey, I've been watching you since I was 12, and I'm 25 now." It was a weird shift, because you start off fighting for an audience based on doing something so strange that only you find funny, and it's weird when other people find it funny. Those people aren't always ready to laugh yet, and there's a sort of standoffish quality to it.
When Veronica Mars was canceled, the following season of pilots for The CW had been announced, and one was Gossip Girl. I read it, and I knew I was sort of old to play any of the kids. I called Dawn Ostroff -- who was the head of The CW at the time -- and said, 'Hey, I did so much narration on Veronica Mars, can I narrate this show? And she said, 'Hey, that's a very good idea.' They knew I had a younger voice, they liked me and they knew I'd show up for work, and I guess that was all I really needed. It was so clear to me how sassy and catty she needed to be.
I hear all the time from our audience about how it's nice to see a positive African-American role model for the younger kids out there that are watching.
Around 2009, my audience started getting a lot more mainstream - younger people, R&B and hip-hop fans mixed in with the jazz audience.
Watching the evening news in 2011 is a strange time-travel experience. 'The CBS Evening News,' 'ABC World News' and 'NBC Nightly News' haven't changed their style over the decades, still going for that old-fashioned mix of voice-of-authority pomp and feel-good fluff. The difference is that people aren't watching.
But there's an enormous difference between an audience that's watching you because they can't wait to see what comes next and an audience that's watching you because they're waiting for you to fail.
When I look out at the audience at some of our shows, I think we are reaching a younger audience... I see lots of people in their 30s and 40s, but I also see a lot of people in their young and middle teens, and that's definitely reassuring.
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