A Quote by Merrill McPeak

The two-war strategy is just a marketing device to justify a high [military] budget.

Merrill McPeak

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Budget Device High Just Justify Marketing Military Strategy Two War War Strategy

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Merrill McPeak
Born: January 9, 1936

Our national-security strategy must drive our military budget, rather than the budget setting our strategy.

Tom Cotton

[Barack Obama] is sending more troops [to Afghanistan], but they have also realized that we are not going to win that war through guns and tanks. We have to engage the neighbors, and it is good that there is a non-military strategy in addition to a military strategy. It is, at least, encouraging. Whether it will work or not, the jury is still put.

Khaled Hosseini

I think calling what Paul Ryan is doing a 'budget' is lending some validity to it. It is not a budget. If it were a budget, he could justify his revenue projections, he could justify his cuts, and he can't. This is a scheme to rob the poor and give to the rich.

Marcia Fudge

Senator McGovern is very sincere when he says that he will try to cut the military budget by 30%. And this is to drive a knife in the heart of Israel... Jews don't like big military budgets. But it is now an interest of the Jews to have a large and powerful military establishment in the United States... American Jews who care about the survival of the state of Israel have to say, no, we don't want to cut the military budget, it is important to keep that military budget big, so that we can defend Israel.

Irving Kristol

We`re facing a very different sort of threat now, a more amorphous threat, al Qaeda, terrorism, and so on. And so the military has abandoned the two-war strategy.

Joe Klein

The biggest budget is the military budget. For what? We're fighting two wars in very small countries that have no nuclear weapons, that have no capabilities to destroy anything. They probably couldn't even get to America.

Lupe Fiasco

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

Martin Lindstrom

According to the National Priorities Project, military expenditures are 54% of the budget. The next biggest line item is 7%. And there are a whole bunch of 7 percents. So in short, we have a military budget surrounded by a lot of footnotes. This is not serving us well.

Jill Stein

The other piece of this is that we call for cutting our bloated and dangerous military budget. And this is something that is made possible by moving to 100% clean renewable energy, where we cannot justify wars for oil, and where we cannot justify having some 700, 800 bases gathered around the world in something like 100 countries in significant measure protecting either access to fossil fuels or protecting routes of transportation.

Jill Stein

To align with our new strategy to enhance the Windows device ecosystem, we are integrating Microsoft Mobile Device Sales (MMDS) underneath the Consumer Channels Group (CCG).

B. Kevin Turner

Since the first Gulf War in 1991, the Chinese have been increasing their military budget roughly by 11 percent a year on average. There's no way that China will be able to sustain that sort of military expenditure. And then the most important reason is because of its population changes.

Howard W. French

...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"

Paul Newman

In just one year, the expenditure of of the U.S.'s military budget is equivalent to the entire 50-year running budget of NASA combined.

Neil deGrasse Tyson

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

Karen Civil

If we justify war, it is because all peoples always justify the traits of which they find themselves possessed, not because war will bear an objective examination of its merits

Ruth Benedict

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