A Quote by Michael B. Jordan
I've always been a fan of AXE and when I heard about their new product and they sent it out to me for me to try and smell and I was like, oh man. It's hard for me to talk about something I don't care about or I'm not really into but once I tried it out for myself I was like, wow okay I can get into this [ collaboration].
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I think, oh my god, kids are reading, and they care about a book enough to come over and talk to me about a book that they care about. If I think about it as being a celebrity, it would freak me out. But I just think, lucky me, that I get to be a part of this whole thing.
I like taking different elements - clothes, shoes, lighting - and creating a total transformation. But it's never about hiding: it's about drawing something out from deep inside of me that's really true. I'm always trying really hard to tell you the truth. That's what this is all about for me.
I think that a huge positive that's come out of me having successful competitions as an athlete has been that, through the years it's become less and less about personal victory and more about strengthening a platform for me to have a voice in the world and I could really talk about anything I wanted to and I've chosen to make my voice be heard and be recognized for some of the charities that I really care about and work very closely with.
I consider myself something of a self-taught anthropologist. I try not to talk about something unless it's something I love. But if it's something that really annoys me, I fixate on it, learn something about it and then, when I'm onstage, it comes out.
It's not hard for me to be honest with my fans because that's what I set out to do from the beginning - I've based my entire career off of just trying to do that for them - but I always kind of forget that my real life friends can hear my music and they can watch my interviews if they want and that's when I get kind of like- "oh..." - I don't necessarily sit down and talk to my friends about all the things that I write my music about, because it's easier for me to write music than to sit and talk to my friends about it sometimes- it's almost like writing in a diary.
A lot of my music is just self-observation. Like telling you, "Oh man. What did I just do? How much did I just pay for this chain? Why did I do that? Wait a minute." Let me talk about that. Or like, the temptation. Let me talk about that. Let me observe myself.
me: just don't ask about his forty-three ex-boyfriends, okay? or ask him about why he's carrying around an axe. mom:... me: i'm kidding about the axe part.
There are a lot of people who talk about a formula for being able to start a fan base. But for me, it's been about songs and just being hard on myself as a writer, feeling like there is a purpose to it all.
My thing is to get new fans. So I love when people say, 'Oh, I've heard of him before.' Or 'I've never heard of Durk.' Or 'I'm a fan of Durk today.' This is what I like to see, because it lets me know when I come out with something that it's going to work.
I want to make activism a bigger part of my life, while hopefully maintaining the opportunity to help out causes that I really care about. And being an actor allows me to do that. Shooting a Cisco commercial allows me to do that. I mean, doing all these things allows me to talk about these issues. But don't think there aren't those moments where I'm like, "What am I doing? I have to quit my job and chain myself to a tree." Believe me, I have those moments.
The focus for me is always about health. That's why I talk about self-care rather than size or anything like that, because that's something we can all do that's relatable - this discussion of being healthy form the inside-out.
I feel like we've inherited modern infrastructure, and I could run away from it and become a full-time activist, or I can try to do my job, and try to talk about things I care about, and be able to do something like sponsor a topsoil conference in Nova Scotia, and talk about Bill McKibben, and narrate a documentary about the vanishing of the bees, and try to navigate my way through this world the best way possible. That's what I'm trying to figure out. Probably like many people right now.
I mean, the way I'm talking, it sounds like I'm - you know, I'm about to go out and sign up for the nearest seminary, and you'll never see or hear from me again. But it's a hard thing to talk about really 'cause I'm not at all sure myself about it. But I've got a very, very simple sort of outlook to it. Yeah, that's all I can say, really.
Don't label me before we get a chance to talk about it. Talk to me first and see what kind of person I am. That's what I like to tell the media: Come talk to me, let's sit down and talk about what's really going on.
Music feels like therapy, actually. A lot of people come out of a therapy session and feel like a weight has been lifted - I got it out, I cried, I feel good. I think for me this is just my way of doing that. It's the only avenue I have that fulfills that, that makes me feel good about myself. And I don't mean that in regards to the rewards, or like getting some good review. That's not what it's about. It's more about trying to please myself. It's really sick and weird.
When I heard 'Back to Black' from Amy Winehouse, I was, like, 'Wow.' To hear such a soulful voice that feels like it's from a different era, I mean, it felt so fresh and unique, and that was something that opened my eyes and made me believe that it's not always about churning out the same thing in this industry.
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