A Quote by Michael Bierut
A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.
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A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for. Maybe you should be trying to come up with something that will really become associated with a moment in time, a few weeks, that happened, period. Then you look back, think about it and connect it with that time. It may look dated later but it will be still be evocative.
The Olympics should be something so special, but I feel like it was definitely miserable at times.
I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
My guilty pleasure is I like to watch a lot of HGTV. I really like watching design shows about houses, like extreme homes. Like buying a bridge and turning it into a house or something like that. I really am interested in home design or something like that... architecture.
I think it's so important that you understand what you're trying to accomplish, what you're trying to say. Timelessness is never a thing I think about. If you try to make things timeless, you can end up with things that are neither exciting nor timeless. It's sort of like aiming for the middle in a way. At the same time, I never want to have to use the word trendy because it's not really what interests me. That's something that is gone tomorrow.
I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
When people see the Cubevision logo, they should know it's something good, something worth checking out.
There's always something that's motivating you. There's doubt about something that's going on with you. Maybe it's not individually, maybe it's your position group, maybe it's your side of the ball. There's just always something that's going to push you.
A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.
Words are timeless. You should utter them or write them with a knowledge of their timelessness.
A lot of times I'll doodle on something while I'm doing interviews, because sometimes I'm on the phone for three or four hours and I want to get something going. I'll just start from a scribble, or something that someone else already put on the page.
The Olympics were something that was put in my path. I knew I was capable, I worked so hard for it, so I guess it's like, Why wouldn't I want to go to the Olympics? But it was never something that I was really, really dead set on. It was just what my coaches and everyone else forced upon me.
Something worth doing might take a while, so really flesh out the potential of the business and be honest about whether it's worth doing. If it's not a $100 million company in five years, maybe it'll take 10 or 15 years. If you're doing something that has a universal, timeless need, then you need to think of the company in a timeless way.
It's difficult as an artist sometimes. There's a lot of pressure when it's your first album. You want to make something that's meaningful and timeless, not something that's trendy.
I'm addicted to something at all times. Like, it's always music, but maybe sometimes it's a pair of pants or something else. That's just how my personality works.
The main thing for me is that anything I design, I try to design it with just a little bit of pizzazz, something that's going to allow the family to stay home and enjoy the space as opposed to necessarily having to always go to a park or something.
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