A Quote by Michael Bierut

I actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it look less "serious," even if nothing changes other than the design treatment.
The way I look at life, and the way I look at the reality of Parkinson's, is that sometimes it's frustrating and sometimes it's funny. I need to look at it that way, and I think other people will look at it that way.
Laurence Olivier said in an interview once that when he plays a tragedy he always aims for the funny parts, and the other way around. Because in a comedy you look for what's serious. I think that's true. Sometimes things are really funny if you're absolutely earnest. If you're really serious, it's hilarious.
I think about the story while I think about other things. This is an important part of the process: I look at it sideways. If I look straight at it, it produces nothing other than what seem like complicated, brilliant designs that fall apart the following morning. In some way stories mature when you're not looking.
Sometimes I will give some very vague directions to the designer that I'm working with on a particular project and they'll come back and surprise me with something that really shows a lot of their own 'hand' in it. Other times I'll have a really clear idea about how I want it done and I'll draw it out pretty precisely and say 'make it look exactly like this' and it will be something where it looks like I can say it was 'fully my design'. The work can also range between the two.
One of the great things about design is that it's truly international. No one in the design industry would say, "This country is mine," or "I will make it look this way because it's for an American market and that way for a Chinese market." If you look at all of the Apple products, they are the same everywhere . . . I mean, I can't deny that I love traveling. It's a very healthy thing to be able to appreciate other cultures - or at least witness them firsthand. And all of that goes into helping someone be a good designer, because it's an international business.
..few writers like other writers' works. The only time they like them is when they are dead or if they have been for a long time. Writers only like to sniff their own turds. I am one of those. I don't even like to talk to writers, look at them or worse, listen to them. And the worst is to drink with them, they slobber all over themselves, really look piteous, look like they are searching for the wing of the mother. I'd rather think about death than about other writers. Far more pleasant.
So we [with Kate DiCamillo] would act them out, we would toss ideas back and forth, we would laugh, we would argue. Sometimes it went really well, sometimes it was such a pain in the ass. Our other rule was that we wouldn't work on it at all when we weren't in the other's presence. It was really hard not to do that. We'd start going on email back and forth, 'What do you think about this, what do you think about that?' But, no, no, no, it had to be live. So we forced ourselves not to look at it except during those two-hour stretches when we were actually with each other.
Sometimes, when you are in the public eye, you just really need to just be part of the crowd, and look at other people rather than other people look at you.
So if we're all quarks and electrons ..." he begins. What?" We could make love and it would be nothing more than quarks and electrons rubbing together." Better than that," I say. "Nothing really 'rubs together' in the microscopic world. Matter never really touches other matter, so we could make love without any of our atoms touching at all. Remember that electrons sit on the outside of atoms, repelling other electrons. So we could make love and actually repel each other at the same time.
People tell me I look mournful. They say, "Cheer up, Dan, it's not that bad!" Sometimes, I just look into space, which freaks people out. If I was ever required to do anything other than look haunted, I could. I'm a happy person.
People tell me I look mournful. They say, 'Cheer up, Dan, it's not that bad!' Sometimes I just look into space, which freaks people out. If I was ever required to do anything other than look haunted, I could. I'm a happy person.
When I am really into a woman, the way I look at other women changes. The other women on the planet kind of fade away. And the majority of my energy goes to that person.
I think, even before social media, it was really hard to not look at other classmates and say, 'Well I wish I looked like her.' Or even to look at celebrities and wish that 'I looked like them.'
[God desires] not that He may say to them, "Look how mighty I am, and go down upon your knees and worship," for power alone was never yet worthy of prayer; but that He may say thus: "Look, my children, you will never be strong but with my strength. I have no other to give you. And that you can get only by trusting in me. I can not give it you any other way. There is no other way."
I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.
Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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