A Quote by Michael Bierut

If typography is calling attention to itself, it's taking that attention away from what the words are saying. — © Michael Bierut
If typography is calling attention to itself, it's taking that attention away from what the words are saying.
In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn. Typography with anything to say therefore aspires to a kind of statuesque transparency. It's other traditional goal is durability: not immunity to change, but a clear superiority to fashion. Typography at its best is a visual form of language linking timelessness and time.
Art begs you to notice it. Why? Because art is God's way of saying hello. So pay attention to poetry. Pay attention to music. Pay attention to paintings and sculptures and photo exhibits and ballets and plays. Don't let all this go unnoticed. Your world is shouting out to you, revealing something intrinsically glorious about itself. Listen carefully. Love art, the way art loves life.
I think for any actor to say they don't like attention is ridiculous. Of course we love attention. But getting attention is different than pretending the attention means something.
As the power of governments wanes, corporations become ever more powerful. Sometimes they do things that aren't so good. We should pay attention. Steve Jobs was saying, "Don't pay attention to all that stuff. Pay attention to the product you've got in your hand."
What is yoga ? In simple words, it is taking your attention to the Spirit. This is yoga. What does the kundalini do ? She raises your attention and takes it to the Spirit. Only after knowing the Spirit you can know God.
Of the top 30 words that parents are calling kids' attention to ('look at the'), 12 are animals.
From the simplest lyric to the most complex novel and densest drama, literature is asking us to pay attention. Pay attention to the frog. Pay attention to the west wind. Pay attention to the boy on the raft, the lady in the tower, the old man on the train. In sum, pay attention to the world and all that dwells therein and thereby learn at last to pay attention to yourself and all that dwells therein.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
One thing that these Buddhists have certainly gotten right is that attention to attention is the key to taking control of your mental life.
The beginning of personal transformation is absurdly easy. We have only to pay attention to the flow of attention itself.
Attention pays attention to a lot of things, but when attention pays attention to attention, then there is a stillness, and that stillness introduces you to your Self.
I try to impress upon my students the importance of looking, listening... paying attention, in other words. You must pay attention.
In the opening stage of most careers any attention is what you want, any attention is good attention, even if it's bad attention.
Create sacred spaces in the workplace as well. Classrooms, five years ago, professors would say, I don't want be a nanny to my students. They can do whatever they want. Now professors are saying, put away that laptop, because studies show that it not only takes away the attention of the person who's on the laptop from the class, but everyone around them. There's like a circle around that person that's distracted and not paying attention.
Human beings are not so in harmony with the dharma. That is why they suffer so much. But you as an individual can reach a plane of attention and can become attention itself.
It shifted attention away from that and I've never been someone who liked the attention from the media anyway.
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