A Quote by Michael Bierut

Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.

Michael Bierut

Quote Topics

Anything Around Barely Circle Computer Designer Dot Example For Example Hire How Just Know Know How Like May Need Operate Program Target Want Well

Quote Author

Michael Bierut
Graphic Designer
Born: 1957

A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.

David Airey

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

Kevin Plank

I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.

Michael Bierut

I came up with my natural logo and ya know, just dealing with Nike I was like can y'all put my logo on the shoes and, you know. At that time I think other guys had logos or specific names on the shoe. So they was like yeah - let's rock and roll.

Rasheed Wallace

At the end of the day, we all know what the Jordan logo means, and you can't take anything away from that. But it's pretty cool to have my own logo on a Jordan shoe.

Kawhi Leonard

A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.

Matt Mickiewicz

I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."

Judson Laipply

Thoughts are like bullets. They go right to you. You're like the target. When you walk around and you are depressed or there is fatigue or a behavior which you're not used to, that can be someone else's energy on you. You need to know how to clean that off. Also people want to contact loved ones who have passed over.

James Van Praagh

I would never wear anything with a logo. That I really find difficult. It's a frustration that I'll find a nice shirt or something and it's got 50 prints of the logo on it - why do they do this?

Norman Foster

When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.

Walt Mossberg

I'm all about the highs and lows. I'm not a designer that thinks you need to spend a lot of money. You can get the look you want between thrift stores and stores like Ikea and Target.

Bobby Berk

Biggie has been the logo for success, the logo for doing it big - from popping champagne, the ladies, the fashion.

Fat Joe

We often treat children as if they're not very competent to do anything on their own. So we make them stop learning in a natural way - by exploring. Logo [the computer programming language ] allows them to find their way around the computer, as they would find their way around the house, uncontaminated by the bureaucracies of schools.

Seymour Papert

Remember, that the logo is really the dot on top of the i.

Martin Lindstrom

I took a Logo programming class in fifth grade. Logo is a language specifically designed for the classroom environment. It was basically doodling through words.