A Quote by Michael Bierut

Compared with now when almost everyone knows what graphic design is and has some sort of access to the tools to make it, back then, it was really esoteric, you had to quantify it as being 'like commercial art', as one still does in certain circles. It was a strange thing to want to do for a living.
Commercial Art tries to make you buy things. Graphic Design gives you ideas.
I love doing comedy, and that's the thing I will always go back to, really, but I'd love to have the freedom to do sort of 'meaty' roles but also have the freedom to do the sort of films I want to make, like what Woody Allen does. You forget he's funny because you're so gripped by the story, but they still make you laugh.
Of course, I did lots of what would be called graphic design now, what used to be called commercial art.
The numbers are there just to help you - at the end of the day you've still got to make the decision. There are certain things the numbers can't quantify: They can't quantify injuries, they can't quantify the weather, they can't give you a number on whether the referee's going to make a good call or a bad call.
I certainly know guys in comedy, I know some actors, and I definitely know some musicians, who have survived to a certain age and make a good living doing what they do, but nobody knows who they are. They wake up every day and they have the ability to get paid practicing their art, but underneath it all, if you scratched the surface, you still get, "If I only had my own show . . .," or "If I only had my own band . . ." It's what people always do when they want to be their own star.
'Commercial' is not the word that has to be said only by CEOs. It has to be something that is maybe the essence of design, because design has some sort of art in it and creation, but it's also some object that you have to use. There is also this pragmatic end to it.
I never expected to sell my art. It wasn't like today where you come out of art school and they promise you a future. Now it's almost regulated in a way. When we came out of school, we just wanted to make art that'd blow your hair back and do it for sport. There was no commercial possibility that we saw.
I don't see myself as an artist. I work with artists and collaborate with them, but then it becomes graphic design. It's not an art. I'm a graphic designer.
Graphic designers should be literate in graphic design history. Being able to design well is not always enough. Knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism.
Everyone was saying computers were going to be the future of art; everyone had to do something in this medium. And it was almost some sort of rebellion that I wanted to do these small, intimate drawings.
I'm being given a little bit of credit now as being a viable collage artist, which some people think is ridiculous. Like this guy who said, "Wait a minute: You had an art show where you just cut out pictures and then glued them back together?" And I said, "Yeah, that's pretty much what it is." There's more to it than that. It's about having the eye for detail, moving things from one environment and reassembling them into new environments....Everyone can do it, but not everyone can do it well.
If I have some extra words and I'm trying to make it fit into that shape, then I just sort of take out the extra words, almost like a sculptor would take a piece of granite. It's almost like cutting out the words that aren't needed in order to make it a stronger poem and still say exactly what I want it to say.
What am I doing with my life am I living it or am I just going to some hum drum job that I don't really wanna be at doing some miniscule task being paid to be a mindless drone or am I living my life on my terms - the way I want to live doing thing that I want to do - make no mistake as hard as this is- this is what I want to do! Some people can make fun of it, they can crack jokes they can analyze and criticize and make all the fun they want but I'm living my life. I'm doing it! What are you?
I graduated with a Bachelors of Fine Art in Graphic Design, and all in all, I can look back on my collegiate experience and say that I really did enjoy myself.
It is said that anyone who does commercial cinema is not acting, and anyone who does an art film is acting. I don't believe it. I feel whenever you are doing a film, you are acting. So you need to be applauded for that. I won't do art house cinemas. I want to make commercial films. I want my films to make money.
Marriages had different meanings back then than they do now, they were used to cement agreements between families, business deals and things like that. The idea of marriages being arranged for love is some sort of modern idea, really.
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