A Quote by Michael Bierut
I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
Related Quotes
A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.
A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.
I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.
I would never wear anything with a logo. That I really find difficult. It's a frustration that I'll find a nice shirt or something and it's got 50 prints of the logo on it - why do they do this?
When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.
At the end of the day, we all know what the Jordan logo means, and you can't take anything away from that. But it's pretty cool to have my own logo on a Jordan shoe.
I hate these people, the Rams and their owner, Georgia Frontiere, for what they did, taking the Rams logo with them when they moved to St. Louis. That logo belonged to Southern California.
Biggie has been the logo for success, the logo for doing it big - from popping champagne, the ladies, the fashion.
The 2006 event logo combines the twin spires of Churchill Downs, one of the great signature elements in sports, with the greatest international day of Thoroughbred racing. We look forward to displaying the logo widely throughout the commonwealth of Kentucky, and to our international outlets.
I took a Logo programming class in fifth grade. Logo is a language specifically designed for the classroom environment. It was basically doodling through words.
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Graphic design is a hobby that I started with back in 2010-2011, which I am still doing today. And because of that, I was able to design my own stuff and designed my own logo.
I came up with my natural logo and ya know, just dealing with Nike I was like can y'all put my logo on the shoes and, you know. At that time I think other guys had logos or specific names on the shoe. So they was like yeah - let's rock and roll.
Our logo for Lanvin is a mother and a daughter. I've always said, 'It's not a lion, and it's not a horse. It's a mother and a daughter.' I find the logo very emotional.
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