A Quote by Michael Bierut

Everyone can have an opinion on a logo. — © Michael Bierut
Everyone can have an opinion on a logo.

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A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.
When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.
Biggie has been the logo for success, the logo for doing it big - from popping champagne, the ladies, the fashion.
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.
I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
I took a Logo programming class in fifth grade. Logo is a language specifically designed for the classroom environment. It was basically doodling through words.
I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
I know there's always going to be feedback no matter what the subject. I am shocked by somebody commenting on my shoes or my clothes. Everyone has an opinion, everyone is logging about everything and has an opinion. So I can't possibly pay attention to that.
At the end of the day, we all know what the Jordan logo means, and you can't take anything away from that. But it's pretty cool to have my own logo on a Jordan shoe.
I would never wear anything with a logo. That I really find difficult. It's a frustration that I'll find a nice shirt or something and it's got 50 prints of the logo on it - why do they do this?
I hate these people, the Rams and their owner, Georgia Frontiere, for what they did, taking the Rams logo with them when they moved to St. Louis. That logo belonged to Southern California.
Everyone should have their own opinion and be able to voice it. No matter what it is. Of course, that does not mean your opinion is always right. But, you're certainly entitled to your opinion.
Everyone is entitled to their opinions, and I feel like everyone judges people: regardless of whether they know someone or not, they have an opinion based on the persona of the person. I guess you can only have a real opinion of who they are as a person once you meet someone.
Our logo for Lanvin is a mother and a daughter. I've always said, 'It's not a lion, and it's not a horse. It's a mother and a daughter.' I find the logo very emotional.
The people at my label are always endorsing what I say. They say, 'You see the truth, so speak it.' They believe in me. They respect my opinion. At least I have an opinion, and I'm not trying to play it safe. I don't go around saying, 'I think everyone is great, and the world is fantastic.' Everyone has opinions. They just don't say it.
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