If you were to make a commercial, or do a magazine ad that says 'let's get ready to rumble' to draw attention to your product, you've stolen my property.
The great Muhammad Ali used to have that phrase where he would say: 'Rumble young man, rumble' and 'I'm so pretty I'm ready to rumble.' I kind of just fine tuned it to 'Let's get ready to rumble.'
I always believe that if you're looking at a magazine and I'm one of 40 ads, I - in effect - get one-fortieth of your attention. But if, when you close that magazine, you're still thinking about my ad, I've got a lot more than one-fortieth of your attention.
A product of your life and liberty is your property. Property is the fruit of your labor, the product of your time, energy, and talents. It is that part of nature that you turn to valuable use. And it is the property of others that is given to you by voluntary exchange and mutual consent. Two people who exchange property voluntarily are both better off or they wouldn't do it. Only they may rightfully make that decision for themselves.
I think it would be great to start a Super Bowl off with, 'The players are ready, the field is ready, let's get ready to rumble.'
Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
Stolen sweets are always sweeter, Stolen kisses much completer, Stolen looks are nice in chapels, Stolen, stolen be your apples.
And when you get an eminent journal like Time magazine complaining, as it often has, that to the young writers of today life seems short on rewards and that what they write is a product of their own neuroses, in its silly way the magazine is merely stating the status quo and obvious truth. The good writing of any age has always been the product of someone's neurosis, and we'd have a mighty dull literature if all the writers that came along were a bunch of happy chuckleheads.
Let's get ready to rumble!
And the desire to own property, to take for ourselves things which in no way belong to us, does not stop short at the sun. The air is already bought and sold as a commodity, by health resorts. And what of water? Or waterpower? Why should the earth be parceled out into private hands? Is it any different from the sun? No; the earth belongs to the people who live on it. God intended it for them, but it has been taken over by private individuals. Privare means to steal. Thus private property is stolen property - property stolen from God and from humankind!
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
This movie 'On the Road' with Kristen Stewart - they were trying to make that movie for 30 years. She says she wants to do it, and they can finally make it. You have so much at your disposal if you're in a successful commercial film.
I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.
One ideological claim is that private property is theft, that the natural product of the existence of property is evil, and that private ownership therefore should not exist... What those who feel this way don't realize is that property is a notion that has to do with control - that property is a system for the disposal of power. The absence of property almost always means the concentration of power in the state.
You must make the product interesting, not just make the ad different.
'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.
There will never be another 'Let's get ready to rumble,' so I see it as my duty to protect the phrase as I would a rare gem.