A Quote by Michael Eisner
A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.
Related Quotes
A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
Living entity is food for another living entity, it does not mean that I shall eat my children also. There is discretion.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
I just saw an ad the other day that I couldn't believe. There was this woman-and I think it's degrading to womankind-she was going out of her mind over a new product called "A Thousand Flushes." Here she was in her toilet, saying, "Oh, I love this product!" and, "My life is complete!" Good God-if your joy depends on "A Thousand Flushes," you're sick!
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
Dating is about grand romantic gestures that mean little over the long term. Marriage is about small acts of kindness that bond you over a lifetime.
Cumulatively small decisions, choices, actions, make a very big difference.
Hairbond is a high quality product that I have been using for quite some time now and I am very happy to represent Hairbond product range in the future as their brand ambassador.
People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.
Bond, especially Connery's Bond, was an existential hired gun with an aristocrat's tastes - just right for a time when class was a matter of brand names and insouciant gestures.
You're nothing but a product. And what's this product called? Emptiness, dude, that's what it's called. And for the rest of your life, they sell you over and over, right to the end when they package you one last time and plant you in the ground.
We are living in a time where we just don't have enough time. People are rushed. They're over worked, over scheduled. Not enough resources. ...But the thing that I want people to understand in this campaign is that families can make small manageable changes in their lives that can have pretty significant impacts.
There was no one clear point of loss. It happened over and over again in a thousand small ways and the only truth there was to learn was that there was no getting used to it.
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