A Quote by Michael G. Rubin
People always talk about media ratings, but you really consume media in so many different places.
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When you talk about President Trump, the cable networks turned over so many hours of prime time to him. Why? Because he was entertaining, but also because it drove ratings. And that is different from what the news media is supposed to focus on.
You have people talk about the media as a coequal branch when talking about Republicans. "You know, Republicans have to overcome the media, and then the Democrats." Wait a minute. Why should anybody have to overcome the media?
The country is polarized. And I think part of it - it is not just social media. We get our facts from different places. People self-select with so many different cable channels and so many sources. I think that is a huge problem.
I don't think there are too many traditional media guys who really understood what the new digital media is about.
What Fox News has become in 2020 is a conclusion of decades of right wing media and rhetoric against the rest of the media. In the '90s it was about media bias. In the 2000s it was about media bias. Now, the rhetoric is so much more extreme. It's about enemies of the people.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
That's another thing the #NeverTrump-ers can't figure out and despise. But the media did, too. The media was fascinated. [Donald] Trump was ratings. He was money, and still is.
When I look back on the past two decades of my journey today, I guess many people would interpret my artistic practice as a kind of cross-media attempt. I have indeed tried many different kinds of media over the past 20 years and collaborated in many different ways with people from many different fields. However, I like to understand this process as a kind of compensation for having once lost my "right of choice," an exercise of free choice and taking responsibility for any consequences that might result from it. To be honest, it's a bit of a paranoid act.
I get ratings. If I didn't get ratings, they [media] wouldn't do it. They don't care about poll numbers, they only care about ratings.
I've always believed about brands and media that the mistake sometimes that's made is to think you're just going to take what you've been doing and kind of re-purpose it into the new platform. I don't think that ever works because consumers look for different experiences in different media formats.
I have learned one thing, because I get treated very unfairly, that's what I call it, the fake media. And the fake media is not all of the media. You know some tried to say that the fake media was all the media, no. Sometimes they're fake, but the fake media is only some of the media. It bears no relationship to the truth.
I think media people know we're good at making content and how we can be smart about how to consume it. It's always a balance.
While mainstream media is led by profit, ratings and popularist culture and filtered by the current political climate, Alternative Media is lead solely by the convictions of the campaign and film maker.
There's something going on right now in America, where the American spirit or character is reasserting itself around liberty. I think it's an important time, and I'm trying to document that as an artist. If I just filter what I read through the media, if I just go through what I read through the media, I'm not really in touch with the world I grew up in. I know there's a gap there, I talk to my relatives, I talk to people I meet traveling around, and their mind is on something completely different.
The media is not about the arena of ideas. The media is not about persuading. The media is about overcoming the will of the people. The media has joined forces with the Democrat Party, members of the Democrat Party, and the extreme radical left in the United States to advance the extreme radical leftist agenda.
The people we talk about around water cooler at work or at school, they're all the people who are visible in our media whether it's a sports star or a movie star or a writer or a politician. They are people that have received media exposure and have become important to us in a way that's not realistic.
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