A Quote by Michael Gerber

If you make converting a lead into a sale harder than a trip to the local DMV, then you lose sales to someone else - with an inferior product - who can make it painless. Don't do that!

Michael Gerber

Quote Topics

Converting Else Harder Inferior Lead Lead In Local Lose Make Painless Product Sale Sales Someone Than Then Trip

Quote Author

Michael Gerber
American - Writer
Born: June 20, 1936

If you're in business and you make a sales call and that lead doesn't buy from you, you don't sit there all day mourning the loss of that lead. You go out there and make 10 more sales calls!

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The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

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Before tomorrow, make a list of your traits. Make YOUR list - who you are and why. Then ask yourself this question: where did it come from? Are you the way you are because it is what you want... or what they want? Are you a product of your imagination or someone else's? Think about it.

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Life is not a finished product, it is only what we make of it, and if we make nothing of it, someone else will, and we will be his slave.

Yehudi Menuhin

The best way to experience power (or anything) is to give it away. Make someone else powerful and you become twice as powerful as you were before. Make someone else loved and you become twice as loved. Make someone else feel good and you feel twice as good. It doesn't get any better than this. And it's all so...simple.

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Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business.

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I believe that if you make it harder to vote, then we should make it harder for you to get reelected.

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Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.

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You want to know what I make? I make kids work harder than they ever thought they could. I can make a C+ feel like a Congressional Medal of Honor, and I can make a...